Strengthened management team and reorganisation completed at Gymgrossisten

Qliro Group AB (publ.) today announced that Gymgrossisten has strengthened its
management team and completed a reorganisation to further strengthen the
company’s Nordic position.
As part of Gymgrossisten’s focus on the Nordic market, the company has completed
a reorganisation which entails that the company has been divided into three
business areas and that a staff reduction has been implemented. The staff
reduction is the result of a notice of dismissal distributed in August 2015 and
affects 17 full time positions. The staff reduction will result in a sequential
cost saving which on an annual basis is expected to amount to approximately SEK
8 million. The staff reduction will result in a non-recurring cost of SEK 5
million which will be attributed to Gymgrossisten’s result for the third quarter
2015.

New managers have been appointed for each business area; Robert Walker will be
responsible for the Gymgrossisten.com site, Mikko Ollinen will be responsible
for the Bodystore.com site and Nils Rådström will be responsible for Retail.
Carl Arnesson has been appointed CFO. The new management team will all report to
Therese Hillman, CEO of Gymgrossisten.

Robert Walker has over 20 years’ experience in the sports nutrition industry,
e.g. from leading positions within GNC Holdings Inc. and Twinlab Inc. Robert
also launched and has been CEO of the Finnish sports nutrition web store,
Mass.fi. Mikko Ollinen most recently comes from Ancestry.com where he was CEO
for the Swedish operations and Nils Rådström has during the last 5 years worked
with strategy and business development within Tele2. Carl Arnesson most recently
comes from Metro Sweden where he has been CFO for 7 years.

Paul Fischbein, President and CEO of Qliro Group, comments: “The changes we now
have made will give Gymgrossisten the right foundation to implement its Nordic
strategy. With a new, strong management team in place, we will continue to
develop the company’s position within key segments in the Nordic market. It is
never an easy decision to make staff reductions during a reorganisation as it
affects close colleagues. But the change is necessary in order to secure a
platform for continued strong sales and profitability for Gymgrossisten.”

The information in this announcement is such that Qliro Group AB (publ) is
required to disclose under the Swedish Securities Markets Act and/or the
Financial Instruments Trading Act. This information was released for publication
at 10:00 CET on 9 October 2015.
For further information, please visit www.qlirogroup.com, or contact:
Paul Fischbein, President and CEO
Tel: +46 (0) 10 703 20 00

Questions from media, investors and research analysts:
Erik Löfgren, Head of Communications
Tel: +46 (0) 700 80 75 06
E-mail: press@qlirogroup.com, ir@qlirogroup.com
About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since the start
in 1999, the Group has expanded and broadened its product portfolio and is now a
leading e‐commerce player in consumer goods and lifestyle products through
CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti.
The group also comprises the payment solution Qliro. In 2014, the group
generated five billion SEK in revenue. Qliro Group’s shares are listed on Nasdaq
Stockholm’s Mid-cap list under short name “QLRO”.