NEW YORK, Oct. 9, 2015 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing cloud leader, today released its Q3 2015 Digital Marketing Report, highlighting trends and data for digital marketing across search, programmatic display, social and mobile. The Q3 report demonstrated continuing trends in digital advertising metrics, marking the fourth straight quarter of growth in paid search spend in the U.S, up 12% year-over-year (YoY), as well as a 7% increase in spend for programmatic display.
Facebook continued its strong display growth, trouncing the market with a 40% increase YoY, in comparison to Google, who dropped 19%. Recent partnership changes for Yahoo and Bing are also expected to affect trends.
Key findings in the report:
"While Google still owns the majority of display spend, Facebook is quickly catching up," said Will Margiloff, CEO of IgnitionOne. "And with Facebook's debut of Atlas and Google's response of Custom Match, it's clear that these two heavyweight champs intend to keep going at each other in the ring like Ali and Frazier. It's only a matter of time before we find ourselves with another Thrilla in Manila on our hands – neither of these players is going down without a fight."
Digital marketing figures are released quarterly by IgnitionOne, which manages more than $1.5 billion in digital spend and tracks over $30 billion in revenue for its customers. This is the longest continuously running quarterly report on digital marketing trends and is the latest in a series from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded in full at http://www.ignitionone.com/thought-leadership/.
About IgnitionOne
IgnitionOne is a global marketing cloud leader. The company's Digital Marketing Suite (DMS), with a powerful customer data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.