Clarification with regards to notice from EU commission  and market rumours

In light of rumours in the market, Qliro Group AB (publ) would like to clarify
that the notice that the European Commission has published on 8 October 2015
with regards to Kinnevik and Qliro Group is related to a regulatory notification
made by Kinnevik.
The document is an administrative matter that is being handled by the European
Commission, a so called prior notification of concentration in accordance with
EU competition legislation. The notification was submitted by Qliro Group’s
largest shareholder Kinnevik and is related to that Kinnevik over a period of
time has had a majority of the shares and votes represented at Qliro Group's
shareholder meetings, as a result of decreased attendance of other shareholders,
despite the fact that Kinnevik only holds 28.3 percent of the outstanding shares
in Qliro Group.

The notification to the Commission is hence not triggered by an increase in
ownership or any other action on Kinnevik's part.

The information in this announcement is such that Qliro Group AB (publ) is
required to disclose under the Swedish Securities Markets Act and/or the
Financial Instruments Trading Act. This information was released for publication
at 13:00 CET on 22 October 2015.
For further information, please visit www.qlirogroup.com, or contact:
Paul Fischbein, President and CEO
Tel: +46 (0) 10 703 20 00

Questions from media, investors and research analysts:
Erik Löfgren, Head of Communications
Tel: +46 (0) 700 80 75 06
E-mail: press@qlirogroup.com, ir@qlirogroup.com
About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since the start
in 1999, the Group has expanded and broadened its product portfolio and is now a
leading e‐commerce player in consumer goods and lifestyle products through
CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti.
The group also comprises the payment solution Qliro. In 2014, the group
generated five billion SEK in revenue. Qliro Group’s shares are listed on Nasdaq
Stockholm’s Mid-cap list under short name “QLRO”.