Source: Astavita, Inc

Astavita, Experts in Natural Astaxanthin-Based Dietary Supplements, Appoints General Manager

Industry Veteran to Lead U.S. Operations, New E-Commerce Unit

SEATTLE, WA--(Marketwired - Nov 3, 2015) - Astavita, Inc., a global brand of AstaReal Group, specializing in the development, production and retail of high-quality and functionally superior dietary supplements and medical foods containing natural astaxanthin, today announced that Dan Henry has joined the company as General Manager. Henry will lead retail operations, sales and marketing for Astavita-branded dietary supplements and AstaMed-branded medical foods.

Henry and the Astavita management team are preparing to formally announce a new E-commerce site for two of their most popular branded products -- Astavita Sports Endurance & Recovery and Astavita Healthy Living Antioxidants. For the first time, consumers can purchase online the industry's leading dietary supplements containing natural astaxanthin. Natural astaxanthin is known as one of nature's most beneficial antioxidant ingredients. AstaReal Group operates two factories that produce natural astaxanthin, including a new plant in Moses Lake, Washington.

"AstaReal Group is positioned to provide consumers with new top-of-class superior quality products to enhance physical performance and promote healthy aging," said Henry. "Natural Astaxanthin has the potential for many health applications and the company is strongly committed to ongoing research and development to provide new and improved nutraceuticals. I look forward to working with colleagues and industry professionals to help consumers stay active and live healthier lives as a result of good diet, exercise and natural astaxanthin supplements."

Prior to joining Astavita, Henry held several leadership positions with top-tier biotech and pharmaceutical companies where he was directly involved in more than 5 new product launches in a broad range of general medicine and specialty disease areas. While at Pfizer Pharmaceuticals, within the Cardiovascular and Diabetes Business Units, Henry was responsible for several blockbuster brands including Lipitor and Norvasc. His experience in the healthcare industry also includes various roles at Sanofi, Boehringer Ingelheim, LipoScience, and others. 

About Astavita, Inc.

Astavita, based in Seattle, WA, is a global brand of AstaReal Group. Astavita specializes in the development, production and retail of high quality and functionally superior dietary supplements containing natural astathanxin. Astavita is committed to the health and well-being of all, and continues to sponsor a significant amount of scientific research on the health benefits and safety of its products. Astavita, Inc. is AstaReal Group's affiliate company for retail of Astavita-branded dietary supplements and AstaMed-branded medical foods.

About AstaReal Group

AstaReal Group is the world leader in the manufacture, sales, and research and development of natural algae astaxanthin. AstaReal supplies high quality natural astaxanthin to customers in the dietary supplement, food, beverage, and cosmetic industries from its two production bases in Sweden and the United State. The mission of the AstaReal Group is to provide high quality natural astaxanthin bulk ingredients and innovative retail products to as many people as possible in order to make the world happier and healthier.

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Media Contact:
Jeff Denenholz