NEW YORK, Nov. 6, 2015 (GLOBE NEWSWIRE) -- Tracx Inc., the leading social business cloud for enterprises, today announced the appointment of Eric Berkowitz as Senior Vice President of Global Services, and Adi Kleiman as Senior Vice President of Product. Berkowitz will oversee the expansion of Tracx's global services team and efforts, while Kleiman will be managing the development and roadmap of Tracx's social business management platform. Both will report directly to Rick Rudman, Chief Executive Officer at Tracx.
"The appointment of Eric Berkowitz and Adi Kleiman to their new roles represents Tracx's continued growth and maturation as we solidify ourselves as the leading social business solution on the market," said Rick Rudman. "As we continue to expand our global customer base and develop our software to better serve the needs of those customers, both Eric and Adi will act as critical members of the executive team that will assure Tracx is providing the most relevant and highest quality services and solutions possible."
Eric Berkowitz brings with him extensive expertise in social technologies and how organizations can best benefit from working with social data. Prior to his arrival at Tracx in 2012 he served as Manager of Agency Partnerships at Visible Technologies where he worked directly with brands looking to get the most out of their social media efforts and investments. Since joining Tracx, Eric has applied his skills in various roles including Senior Product Manager, VP Sales Engineering, and VP Solutions Engineering.
Adi Kleiman brings a proven track record of groundbreaking product and software development to her new role as SVP of Product, as she spent nearly five years as a Senior Product Manager at SAP before joining Tracx in 2012. Since 2014, Kleiman has served as VP of Product for Tracx, gaining familiarity with the intricacies of the platform and shaping the future of the solution and company by defining, directing and overseeing execution of the product roadmap.
"I couldn't be more excited about what the future holds for Tracx," said Adi Kleiman. "I've witnessed firsthand the tremendous growth that we have gone through since opening our US headquarters, and now we are better positioned than ever to not only build the best social business solution on the market, but to foster a global company that services customers around the world as well."
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit http://www.tracx.com.
Amy Inlow 203-829-5652