Espoo, Finland, 2015-11-11 08:00 CET (GLOBE NEWSWIRE) --
EFORE PLC Press release November 11, 2015 at 9.00 a.m.
Efore Plc’s US entity, ROAL Electronics is pleased to announce the signing of a representative agreement with Sierra Sales, who will promote and sell ROAL’s portfolio of power products in the Rocky Mountain region.
Sierra Sales represents top tier manufacturers of industrial and embedded computing, data acquisition, enclosures, cases and rugged communications products with solutions ranging from board level to turnkey. Their skilled sales team brings a high level of technical expertise and experience in the power electronics market space.
“Our strategy going forward includes the expansion of our sales presence in strategic areas of North America. Sierra Sales covers a large as yet untapped territory for Efore, and we look forward to a strong response for our brand in the region” cited Heikki Viika, President and CEO of Efore.
“Our team is pleased to represent ROAL’s portfolio of innovative power conversion solutions to our existing OEM and distribution customers", said Kelvin Aist, VP of Sierra Sales. Kelvin added; "The addition of the ROAL product portfolio to our line card will allow us to offer our customers leading edge power solutions, complementing our existing manufacturing partners.”
EFORE PLC
Heikki Viika
President and CEO
For further information please contact Heikki Viika, President and CEO, tel. +358 9 4784 6312.
DISTRIBUTION
Nasdaq OMX Helsinki Oy
Principal media
Efore Group
Efore Group is an international company which develops and produces demanding power products. Efore's head office is based in Finland and its production units are located in China and Tunisia. Sales and marketing operations are located in Europe, United States and China. In the fiscal year ending in December 2014, consolidated net sales totalled EUR 85,3 million and the Group's personnel averaged 914. The company's share is quoted on the Nasdaq OMX Helsinki Ltd. www.efore.com