LISLE, Ill., Nov. 11, 2015 (GLOBE NEWSWIRE) -- Eckrich, the makers of naturally hardwood smoked sausage and savory deli meats, partnered with Corner Store to give three grand prize winners and their guests a VIP race experience fit for a king during last weekend’s race in Ft. Worth.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d4b9dc6a-bee4-4f7d-8759-5fbab7700563
Eckrich, who is a sponsor of the No. 43 race car, recently completed a mobile promotion allowing race fans to “feed their need for speed” and the opportunity to attend the race in Texas and meet “The King” Richard Petty, a NASCAR Hall of Fame driver and current co-owner of Richard Petty Motorsports.
Race fans everywhere had the opportunity to download the Corner Store app on their mobile device and receive a coupon for a free roller grill item. Throughout the Dallas region, fans could not only download the app, but also text to win the grand prize. The winners attended the race this past weekend where they got a behind-the-scenes look of the Richard Petty Motorsports race team on race day and received Petty-branded race gear.
Eckrich is in its third year of sponsoring Richard Petty Motorsports and the No. 43 team driven by Aric Almirola. The company has hosted many promotions across the country through their sponsorship of the legendary race team.
"This was a successful partnership with Corner Store," said Charles Gitkin, Senior Vice President, Marketing, Smithfield Foods. "Our relationship with Richard Petty and Richard Petty Motorsports allowed the grand prize winners to enjoy a once-in-a-lifetime experience at the track. We look forward to more promotions with the race team that allows more fans to win these unique prizes.”
Eckrich is a brand of Smithfield Foods. For more information about Eckrich, please visit www.Eckrich.com
About Eckrich
Founded by Peter Eckrich in 1894, Eckrich has a rich heritage starting from a small meat market in Fort Wayne, Ind. Through it all, Eckrich meats have been recognized for their great taste and supreme quality, craftsmanship, care and pride. For more information, visit www.eckrich.com.
About Smithfield Foods
Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP and Fresh From Florida, and Sam Hornish, Jr. drives the No. 9 machine with primary partner Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR XFINITY Series. The team is headquartered in Mooresville, N.C.