China English Language Training (ELT) Market Trends and Forecasts 2015-2019


Dublin, Nov. 26, 2015 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/24rl8l/english_language) has announced the addition of the "English Language Training (ELT) Market in China: Trends and Forecast 2015-2019" report to their offering.

The English language training market in China to grow at a CAGR of 18.75% over the period 2014-2019.

This report covers the present scenario and the growth prospects of the English language training market in China during the period 2015-2019. To calculate the market size, the report considers revenue generated from the entire range of courses that are offered in the two segments: Pre K-12 and Adult.

Language learning has gained momentum over the years. Among the numerous languages spoken worldwide, English has emerged as the most preferred language, after Mandarin. English is spoken by more than one billion people worldwide and is the most popular second language learned globally. The growing number of English language learners can be attributed to globalization, urbanization, and the prospects of better education and employment opportunities.

The English language training market in China, mainly represented by the private institutes, comprises more than 50,000 English language schools, with 20,000 being registered players. With more than 400 million English learners, the market has tremendous opportunities for the vendors. The majority of players employ traditional methods of classroom teaching with prints and written material. However, advances in technology and awareness among consumers have necessitated the incorporation of Internet and digital methods into the process.

Vendors are developing an interactive and participative delivery method for pre-school students through the online medium. They have incorporated the experiential learning method that includes interactive games, discussions, and activity-based learning. Vendors are increasingly venturing into the pre-school education segment as it provides huge growth opportunities because of the growing number of students at this level.

New Oriental Education and Technology Group, RISE Education, and Disney Consumer Products are the key players in the pre-school market and they offer modern learning methods to promote education at the pre-school level. Parents these days are less price-sensitive and their prime concern is the quality of education imparted to their children. In addition, the deployment of modern techniques has increased the demand for English proficiency as instructions are mostly available in this language. These advances will boost market growth considerably in the future.

Further, the report states that there is a lack of consistency in the regulations across different states and districts, which affects the implementation of the training programs.

Key Vendors

  • Disney Consumer Products
  • EF Education First
  • Global Education and Technology Group
  • New Oriental Education and Technology Group
  • Wall Street English

Other Prominent Vendors

  • ChinaEdu
  • Rise English
  • TAL Education Group
  • TutorGroup
  • Xueda Group

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Country Overview
  6. Global Language Learning Market
  7. Market Landscape
  8. Market Segmentation by End-user
  9. Buying Criteria
  10. Market Growth Drivers
  11. Drivers and their Impact
  12. Market Challenges
  13. Impact of Drivers and Challenges
  14. Market Trends
  15. Trends and their Impact
  16. Vendor Landscape
  17. Key Vendor Analysis
  18. Other Prominent Vendors

For more information visit http://www.researchandmarkets.com/research/24rl8l/english_language




            

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