New Oriflame organisation – leverage on digital opportunities in global functions combined with decentralised regional delivery organisation

In order to capture efficiencies and drive sales in an omni-channel offering,
Oriflame is forming a new organisation, implementing the following changes:

  · A global Commercial Division is formed, uniting central functions within
sales, marketing and supply chain. Jesper Martinsson is appointed to lead the
newly created division in a capacity of Senior Vice President and Head of
Commercial Division and Deputy Chief Executive Officer.
  · A decentralised Regional Organisation is established, enabling a focused
strategy execution, coordinated by the Company’s four Global Business Areas -
Latin America; Europe & Africa; CIS and Asia & Turkey. This new split will
enable more focus on strategic markets, such as China and India. As from the
first quarter 2016, the new split will be reflected in the Group’s financial
reporting.
  · Global Manufacturing is separated from the previous Global Operations
Division in order to further drive global optimisation, efficiencies, and
increased volumes.

“In a constantly changing global environment, we need to become more agile. The
organisational change we announce today is a vigorous step to further strengthen
our position in a more digital world. In addition, it will facilitate an
improved succession planning as well as promote talent within the Company”, says
Magnus Brännström, Chief Executive Officer and President.

Based on the above changes, Oriflame’s new Group Management will consist of the
following members:

  · Magnus Brännström, Chief Executive Officer and President, Member of the
Corporate Committee
  · Gabriel Bennet, Chief Financial Officer, Member of the Corporate Committee
  · Jesper Martinsson, Senior Vice President and Head of Commercial Division and
Deputy Chief Executive Officer, Member of the Corporate Committee
  · Michael Cervell, Senior Vice President Global Direct Sales
  · Thomas Ekberg, Senior Vice President and Head of Global Business Area Asia &
Turkey
  · Emma Hågemo, Vice President Group Strategy
  · Stefan Karlsson, Senior Vice President and Head of Global HR
  · Johan Rosenberg, Senior Vice President and Head of Global Business Areas CIS
and Latin America
  · Antonia Simon-Stenberg, Vice President Sustainability and Quality Management

At the same time, two members of the former Group Management and a number of
other senior executives, will leave Oriflame to pursue other interests.

“On behalf of the whole Company, I would like to take this opportunity to thank
our leaving colleagues for their big contribution to Oriflame and for their
readiness to support us with their knowledge and experience during the handover
period”, says Magnus Brännström.

All the organisational changes are valid with full effect as of January 1, 2016.
The Company foresee one-off restructuring charges amounting to approximately 6.5
MEUR for the creation of the new organisation. This is expected to result in
annual savings of approximately 4 MEUR from 2016.

Further information about the new organisation will be part of the upcoming year
-end report.

For additional information, please contact:
Gabriel Bennet, Chief Financial Officer                    +41 798 263 713
Johanna Palm, Senior Director Investor Relations    +46 765 422 672
Nathalie Redmo, Investor Relations Manager           +41 799 220 173

This information is such that Oriflame Holding AG is required to disclose in
accordance with the Swedish Financial Instruments Trading Act and/or the Swedish
Securities Market Act. The information was submitted for publication at 9:00 CET
on 3 December 2015.

Founded in 1967, Oriflame is a beauty company selling direct in more than 60
countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty
products is marketed through approximately 3 million independent Oriflame
Consultants, generating annual sales of around €1.3 billion. Respect for people
and nature underlies Oriflame’s operating principles and is reflected in its
social and environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a
Swiss company group listed on the Nasdaq Stockholm Exchange.