adidas AG 

10.12.2015 11:45

Dissemination of a Voting Rights Announcement, transmitted by
DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Notification of Major Holdings

1. Details of issuer

     adidas AG             
     Adi-Dassler-Straße 1  
     91074 Herzogenaurach  
     Germany               

2. Reason for notification

          Acquisition/disposal of shares with voting rights              
          Acquisition/disposal of instruments                            
          Change of breakdown of voting rights                           
     X    Other reason: Increase of proxy for voting rights attached to  
          shares                                                         

3. Details of person subject to the notification obligation

     Name:      City and country of registered office:  
     FMR LLC    Boston                                  
                United States of America (USA)          

4. Names of shareholder(s)
holding directly 3% or more voting rights, if different from 3.

   

5. Date on which threshold was crossed or reached

     02.12.2015  

6. Total positions

                % of voting   % of voting rights   total of  total number 
            rights attached  through instruments  both in %     of voting 
           to shares (total    (total of 7.b.1 +    (7.a. +     rights of 
                   of 7.a.)               7.b.2)      7.b.)        issuer 
  Result-            3,27 %               0,00 %     3,27 %   209.216.186 
  ing                                                                     
  situat-                                                                 
  ion                                                                     
  Previo-            3,07 %               0,00 %     3,07 %             / 
  us                                                                      
  notifi-                                                                 
  cation                                                                  

7. Notified details of the resulting situation
a. Voting rights attached to shares (Sec.s 21, 22 WpHG)

  ISIN             absolute                         in %                     
                        direct        indirect          direct        indirect 
                (Sec. 21 WpHG)  (Sec. 22 WpHG)  (Sec. 21 WpHG)  (Sec. 22 WpHG) 
  DE000A1EWWW0                       6.842.201               %          3,27 % 
  Total           6.842.201                        3,27 %                    

b.1. Instruments according to Sec. 25 Abs. 1 Nr. 1 WpHG

    Type of     Expiration or  Exercise or    Voting     Voting 
    instrument  maturity date  conversion     rights  rights in 
                               period       absolute          % 
                               Total                          % 

b.2. Instruments according to Sec. 25 Abs. 1 Nr. 2 WpHG

    Type of    Expiration   Exercise or  Cash or       Voting  Voting 
    instrume-  or maturity  conversion   physical      rights  rights 
    nt         date         period       settlement  absolute    in % 
                                         Total                      % 

8. Information in relation to the person subject to the notification
obligation

        Person subject to the notification obligation is not controlled and  
        does itself not control any other undertaking(s) holding directly    
        or indirectly an interest in the (underlying) issuer (1.).           
   X    Full chain of controlled undertakings starting with the ultimate     
        controlling natural person or legal entity:                          

  Name                % of voting       % of voting rights  Total of both 
                    rights (if at  through instruments (if   (if at least 
                 least held 3% or      at least held 5% or     held 5% or 
                            more)                    more)          more) 
  FMR LLC                       %                        %              % 
  Fidelity                 3,01 %                        %              % 
  Management &                                                            
  Research                                                                
  Company                                                                 
 
  FMR LLC                       %                        %              % 
  Pyramis                       %                        %              % 
  Global                                                                  
  Advisors                                                                
  Holdings                                                                
  Corp.                                                                   
  Pyramis                       %                        %              % 
  Global                                                                  
  Advisors, LLC                                                           
 
  FMR LLC                       %                        %              % 
  Pyramis                       %                        %              % 
  Global                                                                  
  Advisors                                                                
  Holdings                                                                
  Corp.                                                                   
  Pyramis                       %                        %              % 
  Global                                                                  
  Advisors                                                                
  Trust Company                                                           

9. In case of proxy voting according to § 22 Abs. 3 WpHG

     Date of general meeting:                                             
     Holding position after general meeting:    % (equals voting rights)  


10.12.2015 The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language:     English
Company:      adidas AG
              Adi-Dassler-Straße 1
              91074 Herzogenaurach
              Germany
Internet:     www.adidas-group.com
 
End of Announcement                             DGAP News-Service
 
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