NEW YORK, NY--(Marketwired - January 29, 2016) - SmartMetric, Inc. (
While this serious disruptive attack may not have resulted in significant loss of funds the affect on the brand image and goodwill of the Bank which is built predominantly on trust, has suffered a significant blow. According to research the "trust" factor is the single most important strength a Bank has in the market place and attacks such as todays HSBC cyber attack is in reality far more damaging to the Bank then any dollars that may or may not have been immediately lost said SmartMetric's President & CEO, Chaya Hendrick.
Banks rank high in the minds of the public in respect of trust. Trust is the single most important and largest advantage they have in this ever changing technologically driven world. If Banks loose this trust they stand to loose their privileged position and market advantage in the minds of the public leaving them vulnerable to any number of players including technology companies said, SmartMetric's President.
SmartMetric is the creator of biometric protected credit and debit cards allowing banks to provide a safer and more trusted payments card product for Banks and their customers.
About SmartMetric: SmartMetric has created a safer and better user validation and identification technology for payment and identity cards using a persons individual and unique biometrics to validate and identify the card user. The company has created a super miniature fully functional powerful fingerprint scanner that fits inside a payments card as well as identity and secure log on cards. Using an internal Cortex processor built in the card the SmartMetric biometric card scans, reads and matches a persons fingerprint in less than 0.25 seconds. The cards internal scanner is powered by a rechargeable battery developed by SmartMetric and also embedded inside the payments and identity card. SmartMetric is a publicly traded fully reporting company on the United States OTCQB.
To view a video of the SmartMetric biometric chip card follow this link:
SmartMetric Biometric Payments Card -- https://youtu.be/zSX59uHoHqU
To view the company website: www.smartmetric.com
Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.
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