WHITTIER, CA--(Marketwired - Feb 1, 2016) - New Generation Consumer Group (OTC PINK: NGCG)


New Generation Consumer Group has been very active since the New Year announcement. Our role here today is to frame the robust strategies we've put into place to deliver the kind of growth you've come to expect from NGCG.

We believe that a fundamentally important measure of our success is the shareholder value we create over the long-term -- which is why we have slowed down, taken a look from within. It has always been important that we grow steady and stable, but to improve outcomes, we cannot and will not be rushed. We have learned from our mistakes, and moving forward, we will not jeopardize our standards or integrity just to place a product.

Because of our team and our vision, NGCG is well-positioned to establish the leadership position in the Michelada Cup arena as the potential of this market becomes reality. We are quickly becoming a well-known brand in the Michelada Cup sector. We are achieving our goal to become the most desirable cup as we continue to execute our plan. It has been requested that we offer additional flavors for the Mucho Macho Michelada Cups. I am pleased to announce the other 2 flavors are ready for sale bringing the line to 3 flavors; Original, Lemon, and Spicy.

Currently, we are anticipating another reorder from the .99 Cent Only Store. We have seen steady success and the reorders are getting bigger. We expect to see many more as we approach beverage season and warmer weather. We have sent 10 pallets to Mr. Mato Distribution in Chicago, another 5 pallets have gone to Solchi Distribution in Las Vegas, and we sent a test pallet to Tennessee. Again, it's about slow and steady progress and calculating our risk, not rushing into where we are unfamiliar and take large chances that can be costly and counterproductive. We don't know how the product will be received in certain areas, so as we continue to test new markets, we will keep you informed of the locations and outcome.

The team left for Texas last week for a vendor trade show for several of the largest liquor marts and stores to meet with buyers and distributers to carry our products. This is our second time out and we received great reviews and feel we had another very successful trip. We will be testing Mucho Macho Michelada Cups in 2 AM/PM locations within the coming days. We will keep you informed of the actual locations once the product has arrived and is on the shelf. We continue to have discussions with a local 7/11 franchise group to carry our products as well. Once we have formalized a solid agreement, we will make the announcement with the details.

Hemp refreshers are getting closer to production as we are working with new formulation specialists and food chemists to insure superior product development. This has been a long process, but we have learned a lot. Production will start once we are absolutely sure we have a product worthy of standing with its competition in the marketplace.

The long awaited update on Excuse Vodka Liqueur is imminent, and we look forward to sharing the highly anticipated news.

We have a superior management team in place that is not only focused on product development but also the quality, efficiency and proper distribution to insure our products receive the most attention. We refuse to do things just for the sake of doing them. The results of our efforts will be very profitable for the company and shareholders and it will also provide a rapidly increasing product base with consistency and brand recognition that creates a solid investment. The developments of the next few weeks and months will be both exciting and fruitful for our company.

We are ardently pursuing our expansive growth and rollout of our products, leveraging our integrated platform while capitalizing on the diverse and growing opportunities for expansion throughout the United States. As we continue, we will continue to keep everyone informed.

As always, I thank you for your continued patience as well as your support as we continue our progress.

Kind Regards,
Phil Longoria, COO
New Generation Consumer Group, Inc.

** NOTE: Not all locations will carry Mucho Macho Michelada products due to the nature of this particular product. Not all stores carry items related to alcohol.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. (OTC PINK: NGCG) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today's particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact Information:

New Generation Consumer Group, Inc.
Corporate Relations and Retail Inquiries
Phil Longoria