DGAP-News: RNTS Media N.V. / Key word(s): Takeover/Expansion
RNTS Media N.V.: FYBER PARENT COMPANY, RNTS TO ACQUIRE INNERACTIVE Adding
Substantial Scale and Accelerating Growth in Mobile Advertising
03.03.2016 / 07:00
The issuer is solely responsible for the content of this announcement.
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BERLIN, Germany (March 3, 2016) - RNTS Media N.V. ("RNTS"), the parent
company of Fyber GmbH ("Fyber"), a leading mobile advertising technology
platform, today announces that it has signed a binding agreement to acquire
100% of the share capital of Inneractive Ltd. ("Inneractive"), a
fast-growing, mobile RTB-based ad exchange focused on powering display,
native and video ads, for an initial cash consideration of USD 46 million.
In addition, the agreement provides for potential earn-out and retention
payments of up to USD 26 million upon achievement of certain ambitious
growth targets over the next three years, bringing the potential maximum
consideration to USD 72 million.
The acquisition of Inneractive will make the RNTS group one of the largest,
independent mobile supply-side platforms globally with one of the most
advanced product offerings across mediation, exchange and ad serving,
covering all ad formats.
Specifically, the acquisition will immediately realize the following
strategic benefits:
- Step change in global reach and scale: Combining Inneractive's user
reach of 630 million Monthly Active Users (MAUs) with Fyber's 500+
million MAUs will significantly increase the addressable audience for
the group's demand partners.
- Expansion of core addressable mobile markets: The acquisition of
Inneractive expands RNTS' programmatic capabilities beyond Fyber's core
publisher base into key verticals such as entertainment, productivity,
news, messaging, social networking and utilities.
- Drive liquidity of mobile advertising marketplace: Connecting Fyber's
and Inneractive's platforms will greatly increase the volume of parties
buying and selling advertising inventory, creating a deeper, more
liquid marketplace for optimizing revenue per unique user.
Founded by Ziv Elul and Offer Yehudai in 2007, Inneractive is backed by
Evergreen Venture Partners and is headquartered in Tel Aviv, with offices
in New York, San Francisco and London. Inneractive was recently recognized
as one of the fastest growing technology companies in the Deloitte
Technology Fast 500(TM) EMEA. Its product offering and technology is highly
complementary to that of Fyber.
Inneractive's platform currently serves over 630 million MAUs spanning 180
countries and empowers mobile publishers to realize the full potential of
their inventory by providing technologies for the buying and selling of
mobile ads. The Inneractive programmatic platform for display, native and
video ads is comprised of a mobile Supply Side Platform (SSP), a Private
Marketplace and an Open Ad Exchange. Inneractive grew gross revenue by more
than 100% to USD 43.2 million and was profitable in 2015. It is aiming to
double its revenues again over the next two years.
"This is another milestone for RNTS on our path to building the leading
supply-side platform for the mobile app economy. By playing an active role
in industry consolidation we intend to secure a lasting competitive edge,"
said Andreas Bodczek, CEO of RNTS Media.
"Following on from our acquisitions of Falk Realtime and Heyzap,
Inneractive delivers significant additional scale and programmatic
capabilities to enable our publishers to generate revenue even more
effectively, and our advertising partners to access a substantially broader
audience across important digital verticals. Having now delivered on our
commitment of two important acquisitions following the convertible bonds,
we are confident that the revenue run-rate for the enlarged group by
year-end 2016 will surpass EUR 200 million," Bodczek added.
Inneractive will be run largely independently within RNTS Media and
continue to pursue its growth plan. At the same time, RNTS expects to
generate important revenue synergies for the combined group by monetising
Fyber's audience through Inneractive's platform, combining the liquidity of
both exchanges and collaborating on innovations to support mobile video
growth.
"This is a great achievement for Inneractive and we are very proud of our
amazing team", said Ziv Elul, co-founder and CEO of Inneractive. "We have
been working with Fyber and its strong executive team for a long time and
are excited to join the RNTS family. We are passionate about the potential
of our future together, excited about the synergies and confident in our
ability to work together to offer publishers the most comprehensive tech
stack in the industry."
The acquisition of Inneractive is expected to be completed in Q2 of 2016
after the satisfaction of certain customary closing conditions and expiry
of the statutory 50 days waiting period for mergers in Israel. The initial
consideration will be funded from the proceeds of the convertible bonds
issued in July 2015; the objective is to raise further funds in due course.
RNTS Media has committed to pay a break fee of USD 8 million if it is not
to complete the transaction. To facilitate the integration, Ziv Elul, CEO
of Inneractive, will join the RNTS Executive Board upon completion of the
transaction.
# # #
About RNTS Media and Fyber
Fyber is an independent advertising technology company that connects app
developers and media companies with advertisers through the power of
technology across every device. Its SSP, Ad Serving, Ad Exchange and
Mediation products empower thousands of the world's leading app developers
and publishers to generate business-critical revenue streams and serves
over 500 million MAUs globally. For more information, visit www.fyber.com.
Its parent company RNTS Media is headquartered in Berlin, Germany, and
listed on the Prime Standard of the Frankfurt Stock Exchange under the
symbol 'RNM.' For more information, visit www.rntsmedia.com.
About Inneractive
Inneractive is an independent global mobile ad exchange focused on powering
native and video ads. The company's mission is to empower mobile publishers
to maximize the full potential of their properties by providing powerful
technologies for buying and selling mobile ads. The Inneractive
programmatic platform is comprised of a mobile Supply Side Platform (SSP)
and an Ad Exchange that combine RTB with native and video ad solutions.
Inneractive was recently named a Deloitte Technology Fast500 Company, EMEA
and a Deloitte Israel 2015 Technology Fast50 winner. Inneractive is
headquartered in Tel Aviv with offices in San Francisco, New York and
London.
Investor Contact:
Heiner Luntz
ir@rntsmedia.com
+49 30 609 855 555
Media Contacts:
North American Media
Natalia Sandin
natalia.sandin@fyber.com
+1 650-201-8814
European Media
Alex Simmons
asimmons@smithfieldgroup.com
+44 207 903 0669
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03.03.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: RNTS Media N.V.
Johannisstr. 20
10117 Berlin
Germany
Phone: +49 30 609 855 528
E-mail: governance@rntsmedia.com
Internet: www.rntsmedia.com
ISIN: NL0010315453
WKN: A1J87D
Listed: Regulated Market in Frankfurt (Prime Standard)
End of News DGAP News Service
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442211 03.03.2016
DGAP-News: RNTS Media N.V.: FYBER PARENT COMPANY, RNTS TO ACQUIRE INNERACTIVE Adding Substantial Scale and Accelerating Growth in Mobile Advertising
| Source: EQS Group AG