BOSTON-BASED INDEPENDENT CREATIVE AGENCY CELEBRATES 15 YEARS

National agency MMB adds directors, Greg Almeida and Travis Robertson and expands client roster surrounding the company's milestone anniversary

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BOSTON, MASS., April 5, 2016 (GLOBE NEWSWIRE) -- MMB, one of Boston's leading independent creative agencies celebrates 15 years in business this month. The agency, co-founded in 2001 by President Fred Bertino and Executive Creative Director Jamie Mambro, has grown to become one of the regions most respected agencies, known for its award-winning creative work over the years for Subway, ESPN, Sam Adams Beer, LL Bean, Jiffy Lube, Toyota, join.me, Ken's Foods, Boston Children's Hospital, Ocean State Job Lot, and NESN, to name just a few.

Over the past 15 years, MMB has grown from a startup company of five employees to 76 creative professionals in brand strategy, creative, account service, analytics, CRM, content management, and production services.  

MMB arrived on the national stage as a result of work that is not only praised creatively, but is also highly successful in the marketplace for the clients they serve. From the agency's early days, when Jim Koch and Samuel Adams beer asked the agency to create a launch campaign for their first-ever light beer, to when Subway asked MMB to "put the black hat on the burger boys," MMB has gained attention ranging from industry awards to parodies of its commercial work on Saturday Night Live. 

Co-founders Fred Bertino and Jamie Mambro continue to be acutely aware of changing consumer habits and new technologies which are influencing individuals' engagement with media. As a result, the agency has evolved to a strategically led, full-service creative agency, recently winning several high profile clients including The Boston Bruins, The American Heart Association, Lionel, CoachUp, ALS Association (Ice Bucket Challenge) and the Grand Prix of Boston.   
Bertino and Mambro continue to actively lead MMB, while the agency is also cultivating the next generation of leadership for the future.   Spearheading the agency's new generation are Executive Creative Directors Greg Almeida and Travis Robertson, both formerly of Arnold. Greg and Travis bring their expertise and over 30 years of client experience on accounts such as JetBlue, Volvo, The Boston Bruins, Coca-Cola, Jack Daniels, New Balance and Truth to MMB's creative environment. 

"Jamie and I understand you need talent most of all in this business, but you also need a combination of experience and youthfulness, especially creatively," said Bertino.  "In addition to the great people that have helped us build the agency to where it is today, the new energy and talent that Travis and Greg bring is palpable. They are celebrated talents, strategically and creatively, digitally native, and a lot of fun to work with. They've already hit the ground running with some great new work for our clients."  

Over the years, MMB has been widely recognized for its work with Subway; however, the agency has represented many other clients in a wide range of industries. One of MMB's core beliefs is that great creative work can help clients grow exponentially, and they have helped many brands achieve significant growth over the years.  

"The next 15 years we will see continued change in our industry-- in marketing and advertising technology, in the availability of information to inform strategy, decision making and measurement, and even in the production end of our business," said Mambro.  

He continued, "But there will always be a market for great ideas. Clients today need great ideas more than ever before, because a client with a great idea will beat a client without one every time.  We've seen it work over the course of the past 15 years, and hopefully we'll see it a lot more in the next 15."  

About MMB: 

MMB is one of Boston's top independent creative agencies, strategically led and creatively driven by a genuine, curious, funny, eccentric and sometimes manic problem-solving team. The company, founded in 2001, solves clients' problems with smart, original thinking and engaging creative work that is breakthrough and relevant. In a world where distractions are the norm and free choice is the rule, MMB generates awareness and drives results with creative content that strategically, conceptually, and technologically engages and resonates with people. For more information please visit: www.mmb580.com

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=39734

JoJo Gutfarb
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Amanda Santucci
 
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