Marimekko Corporation, Press release 13 April at 3.00 p.m.
Marimekko launched its new fall/winter 2016 home collection at Milan Design Week on Tuesday 12 April 2016. New collection was presented by creating Marimekko Home to an apartment located in the heart of Milan. During Milan Design Week on 12-17 April Marimekko Home invites guests to take a peek into the Finnish design brand’s everyday aesthetic and celebrate its functionalistic and inclusive design philosophy. The Marimekko Home was created with the support of Finnish design icon Artek.
“When founded in 1951, Marimekko was one of the first lifestyle brands in the world. The purpose of Marimekko design was then and is still to bring joy to everyday moments through bold prints and colours. We want to empower people in their daily lives and encourage them to turn their homes into a source of inspiration and means of self-expression. This is exactly what we wanted to do by bringing our vision of the Nordic home to Milan Design Week”, says Marimekko’s Creative Director Anna Teurnell.
Marimekko’s fall/winter home collection explores the mindset of strong, confident women when the first signs of fall begin to appear and when winter finally takes over with its cosy charm. It was inspired by the surrealists’ investigation of the space between fantasy and reality, and how this dialogue can be combined with Marimekko’s inclusive and functionalistic design approach.
Milan Design Week is one of the world’s most notable furniture and interior design events, gathering around 300,000 industry professionals and media representatives annually.
Photos for media use: http://mediabank.marimekko.fi/?cart=12219-ebhdlgdacb&l=EN
Further information:
Asta Halme, Communications, Marimekko
+358 9 7587 233
asta.halme@marimekko.com
MARIMEKKO CORPORATION
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Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2015, brand sales of the products worldwide amounted to EUR 186 million and the company's net sales were approximately EUR 96 million. More than 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com