Sales development in April 2016

The H&M Group’s sales including VAT increased by 5 percent in local currencies
in April 2016 compared to the
same month the previous year.

The cold spring which continued into April in several of H&M’s large markets has
had an unfavourable impact on
sales of transitional garments.

The total number of stores amounted to 4,035 on 30 April 2016 compared to 3,610
on 30 April 2015.

Percentage sales development for the month of May and total revenue in SEK for
the second quarter
(March to May) will be published in a separate press release on 15 June 2016.
The Six-Month Report,
covering the period 1 December 2015 to 31 May 2016, will be published on 22 June
2016 at 08.00 (CET).

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, 46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s
Securities Market Act. It was released for publication at 08.00 (CET) on 16 May
2016.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is
to offer fashion and quality at the best price in a sustainable way. In addition
to H&M, the group includes the brands & Other Stories,
Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more
than 4,000 stores in 61 markets including
franchise markets. In 2015, sales including VAT were SEK 210 billion and the
number of employees is more than 148,000. For further
information, visit hm.com (http://www.hm.com).