NEW YORK, May 16, 2016 (GLOBE NEWSWIRE) -- Bluecore and Olapic have teamed up to enable brands to incorporate personalized, user-generated content (UGC) within triggered and broadcast email campaigns to craft more meaningful marketing interactions. By coupling Bluecore's consumer data and product catalog intelligence with Olapic's curated, user-generated content, retailers now have the power to deliver authentic and real-time emails that are uniquely tailored to consumers' interests.
More than two billion user-generated photos are posted and viewed across social media platforms daily. Olapic's visual content marketing platform streamlines the collecting, curating, and showcasing of consumer-generated photos. Now, as brands deploy these images, Bluecore's customer experience platform allows marketers to take immediate action on behavioral data and dynamically populate this fresh content within emails. Through this seamless integration, brands utilizing both Olapic and Bluecore's sophisticated technology can easily include relevant UGC with no additional development work.
"At Living Spaces, we're excited to leverage the partnership between Olapic and Bluecore and extend the use of our visual user-generated content - that has already proven to perform - into our triggered email campaigns," said Pete Franco, Director of eCommerce at Living Spaces. "Our consumers rely on UGC to visualize how our furniture and décor could look in homes just like theirs and this allows us to create more impactful experiences across all of our digital marketing efforts."
"The proliferation of consumer-generated images is changing marketing as consumers seek authentic interactions with the brands they love," said Pau Sabria, co-Founder and CEO of Olapic. "Email with personalized, contextually relevant content outperforms email with generic, stock imagery each and every time. This partnership will help marketers lower their costs while efficiently generating high-quality content at scale."
From cart, browse, and search abandonment emails to product-specific promotions, brand affinity campaigns, and more, brands leveraging the partnership will benefit from:
"User-generated content helps brands strengthen their communities, increase engagement and drive more conversions. This partnership enables marketers to layer that extremely relevant content into data-driven email campaigns in real-time and without any heavy lifting from their team," said Fayez Mohamood, co-founder and CEO of Bluecore. "It's an incredibly easy and powerful integration of customer data and product catalogs that would historically require an unmanageable amount of resources and time."
About Bluecore
At Bluecore we are empowering marketers to take meaningful, immediate action on behavioral and product data with speed and simplicity. Bluecore's customer experience platform is designed to simplify the process of ingesting and analyzing terabytes of behavioral data to create precise audiences and experiences across channels. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of New York City's fastest growing SaaS start-ups and works with more than 180 customers representing more than 250 high-end apparel, electronics, automotive and other consumer brands. For more information visit www.bluecore.com.
About Olapic
Olapic is the leading visual marketing platform for collecting, curating, permissioning, and showcasing consumer-generated photos across marketing channels. Olapic collects consumer photos and videos from social media sites including Instagram, Vine, Twitter and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in California, Cordoba, Argentina, The United Kingdom, France and Germany. For more information on Olapic, visit www.olapic.com.