Swedish Match appoints Fredrik Peyron as Senior Vice President Regulatory Affairs and Group Communications

As of May 16 2016, Fredrik Peyron has been appointed new Senior Vice President
Regulatory Affairs and Group Communications. Fredrik has worked in different
capacities at Swedish Match during the years 2000-2014, and he has also been the
General Counsel at Autoliv.
Swedish Fredrik will act as spokesperson for the Group and he will be
responsible for coordinating our efforts in ensuring sound and evidence based
product regulation.

– The company has concluded that it would be beneficial to have one person with
an overall responsibility for regulatory affairs and external information at
Group level. My ambition is to achieve an enhanced dialogue with decision makers
in our markets. We strive towards a regulatory environment where regulations
regarding snus are made based on independent science, and where our product
won’t be placed in the same category as the harmful cigarette, says Fredrik
Peyron, Senior Vice President Regulatory affairs and Group Communications.

Following this appointment, the Group Management Team at Swedish Match AB will
consist of Lars Dahlgren (President & CEO), Marlene Forsell (CFO & SVP Group
Finance), Joakim Tilly (President Scandinavia Division), Lars Olof Löfman (SVP
Product Supply & Innovation), Fredrik Lagercrantz (SVP Business Control),
Richard Flaherty (President US Division), Marie-Louise Heiman (SVP Legal Affairs
and General Counsel), and Fredrik Peyron (SVP Regulatory Affairs and Group
Communications).
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Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 14,675 MSEK for the twelve month period ending 31 March 2016. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com