EMERYVILLE, Calif., June 13, 2016 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE) announced that it has been named a Snapchat Partner.
Snap Ads -- which are up to 10-second full-screen video ads with a choice to view, listen and engage -- offer marketers a way to scale reach, particularly with younger audiences. Over 60% of U.S. smartphone users between the ages of 13 and 34 use Snapchat, contributing to over 10 billion daily video views.
Snapchat will complement a string of new formats added to TubeMogul in the past year, empowering marketers to centralize all of their brand advertising through the company’s software. Specifically, TubeMogul clients will later this year be able to holistically plan, buy and optimize Snap Ads alongside linear TV, digital video -- including on Facebook, Instagram and Twitter -- digital out-of-home and display advertising.
“Snapchat’s popularity with one of the most difficult-to-reach audiences in advertising makes it a coveted destination for many brands,” said Brett Wilson, CEO and Co-Founder of TubeMogul. “The addition of Snapchat to TubeMogul will cement our early leadership in cross-channel advertising.”
For more information about TubeMogul’s social video offering, please visit: https://www.tubemogul.com/digital-formats/social/
About TubeMogul
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.