Alma Media to change its terminology for Alternative Performance Measures in financial reporting in response to ESMA guidance

Alma Media Corporation           Stock Exchange Release        20 June 2016 at
12.30 EEST

ALMA MEDIA TO CHANGE ITS TERMINOLOGY FOR ALTERNATIVE PERFORMANCE MEASURES IN
FINANCIAL REPORTING IN RESPONSE TO ESMA GUIDANCE

Alma Media will change its reporting terminology in accordance with the
guidelines issued by the European Securities and Markets Authority (ESMA)
concerning Alternative Performance Measures. The change will take effect
starting from the interim report for the second quarter, to be published on 22
July 2016.

Alma Media will replace the previously used term “operating profit excluding non
-recurring items” with the term “adjusted operating profit”. The previously used
term “EBITDA excluding non-recurring items” will be replaced by the term
“adjusted EBITDA”.

The definitions will remain unchanged. Adjusted items are income or expense
arising from non-recurring or rare events. Gains or losses from the sale or
discontinuation of business operations or assets, gains or losses from
restructuring business operations as well as impairment losses of goodwill and
other assets are recognised by the Group as adjusted items. Adjusted items are
recognised in the profit and loss statement within the corresponding income or
expense group.

Alma Media presents Alternative Performance Measures to illustrate the financial
development of its business operations and to improve comparability between
reporting periods. Alternative Performance Measures should not be considered to
be replacements for the performance measures defined in the IFRS standards
governing financial reporting

The other Alternative Performance Measures used by Alma Media will not be
changed. They include return on equity (ROE), return on investment (ROI), equity
ratio, operating profit, gearing, net financial expenses, dividend per share,
dividend payout ratio, effective dividend yield, price/earnings ratio (P/E
ratio) and equity per share.

The calculation of key figures is presented in the financial statements for the
year 2015. The calculation principles will not be changed.

ALMA MEDIA CORPORATION
Rauno Heinonen
Vice President, Corporate Communications and Investor Relations

For more information, please contact:
Juha Nuutinen, CFO, tel. +358 10 665 3873

Distribution: NASDAQ Helsinki, main media, www.almamedia.fi
Alma Media in brief

Alma Media is a media company focusing on the service business and journalistic
content. The company’s best-known brands are Kauppalehti, Talouselämä,
Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds
sustainable growth for its customers by utilising the opportunities of
digitality, including information services, system and expert services and
advertising solutions. Alma Media’s operations have expanded from Finland to the
Nordic countries, the Baltics and Central Europe. Alma Media employs
approximately 2,500 professionals (excluding delivery personnel), of whom
approximately 30% work outside Finland. Alma Media’s revenue in 2015 was EUR
291.5 million. Alma Media’s share is listed on NASDAQ Helsinki. Read more at
www.almamedia.com.