Sales development in July 2016

The H&M group’s sales including VAT increased by 10 percent in local currencies
in July 2016 compared to the same month the previous year.

The total number of stores amounted to 4,105 on 31 July 2016 compared to 3,649
on 31 July 2015.

Percentage sales development for the month of August and total revenue in SEK
for the third quarter (June to August) will be published in a separate press
release on 15 September 2016.

The Nine-Month Report, covering the period 1 December 2015 – 31 August 2016,
will be published on 30 September 2016 at 08.00 (CET).

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under the EU Market Abuse Regulation (596/2014
/EU). The information was submitted for publication by the abovementioned person
at 08.00 CET on 15 August 2016. This press release, along with additional
information about H&M, is available at www.hm.com.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 4,100 stores in 62 markets including franchise
markets. In 2015, sales including VAT were SEK 210 billion and the number of
employees is more than 148,000. For further information, visit
hm.com (http://www.hm.com/)..