LISLE, Ill., Aug. 18, 2016 (GLOBE NEWSWIRE) -- In celebration of its 100^th anniversary, Nathan’s Famous will attempt to break the GUINNESS WORLD RECORDS title for world’s Longest line of hot dogs on Friday, September 2, at 12:00 p.m., in Vanderbilt Hall in Grand Central Terminal in Manhattan.

Nathan’s will line up 1,916 hot dogs, more than 950 ft. in length, to break the previous record of approximately 846 feet set in Tokyo, Japan in 2014. The line of Nathan’s hot dogs will spell out “100,” a reference to the 100^th anniversary of the famed Coney Island hot dog brand, which was founded on the corner of Surf and Stillwell avenues in 1916.

“Nathan’s already stands out in the minds of consumers as the world’s leading premium hot dog,” said Nathan’s executive vice president Scott Harvey. “Setting another hot dog world record is the perfect way to kick off the Labor Day grilling weekend on our anniversary year.”

Hot dog-eating world champion Joey Chestnut, who ate a record 70 hot dogs in 10 minutes this summer on July 4, will oversee the GUINNESS WORLD RECORDS attempt, which will also feature a Coney Island experience with games, coupons, and other activities running from 8 am to 11 am. Nathan’s Famous will give away free hot dogs to audience members and spectators following the attempt.

Chestnut won back his championship title with a dramatic performance at the 2016 Nathan’s Famous International Fourth of July Hot Dog Eating Championship in Coney Island, beating previous champion, Matt Stonie, 70 hot dogs and buns to 53 hot dogs and buns.

Polish immigrant Nathan Handwerker originally borrowed $300 from Jimmy Durante and Eddie Cantor to open his hot dog stand in Coney Island, and Nathan’s flagship restaurant still operates in the same location.  However, the global, publicly traded company now sells more than 500 million hot dogs each year at 53,000 locations in the United States and around the world.

Highlights of the Nathan’s Famous 100^th anniversary celebration included a special 5-Cent Hot Dog promotion over Memorial Day Weekend, the Nathan’s Famous International Fourth of July Hot Dog-Eating Contest in Coney Island along with the record attempt at Grand Central Terminal in New York City on Labor Day weekend. Fans can have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise, by visiting NathansTicketToFun.com. 

Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs.

To learn more about Nathan’s Famous and its products, please visit www.NathansFamous.com.

About Nathan's Famous

Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and eleven foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 550 million Nathan's Famous hot dogs were sold. Nathan's was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. For additional information about Nathan's please visit our website at www.nathansfamous.com.  

About Smithfield Foods

Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.