MARIMEKKO TELLS THE STORY OF ITS UNIQUE LIFESTYLE CONCEPT BY ARRANGING ITS SPRING/SUMMER 2017 PARIS FASHION WEEK PRESENTATION IN A MARIMEKKO HOME

Marimekko Corporation, Press release, 14 September 2016 at 11.00 a.m.

Marimekko will present its spring/summer 2017 ready-to-wear collection at Paris Fashion Week on 2 October 2016. The collection will be shown in a Marimekko home, set up in the Finnish Embassy in Paris, which invites media and industry professionals to be immersed in Marimekko’s positive and empowering lifestyle philosophy. By bringing the Marimekko home to Paris Fashion Week, the brand challenges traditional boundaries between fashion and design. 

In 2017, Marimekko will focus on the theme of courage and being true to who we are.

 “The spring/summer 2017 ready-to-wear collection celebrates the timelessness of Marimekko design. The concept of luxury is changing, and people are more and more interested in investing in a sustainable lifestyle and wardrobe, enjoying life as it is and following their own path. The new collection also includes some pieces pulled from our archives, and it is very inspiring to see how they feel very relevant still today, and find their place in the wardrobe of the modern woman in natural dialogue with new Marimekko designs. By presenting the collection in a Marimekko home, we want to showcase our point of view on what good design is,” says Creative Director Anna Teurnell.

By presenting at Paris Fashion Week, Marimekko continues to build further international awareness among and through fashion and design influencers and strengthen its distribution presence and online business position globally.

“With the preceding two successful presentations, Paris Fashion Week has proven to be a great platform for us to create and foster a dialogue with top international media as well as build our relationships with retailers, such as premium department stores, multi-brand stores and e-tailers, in our key market areas Europe, North America, and the Asia-Pacific region,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

“Finland celebrates its 100th anniversary in 2017. Being a very iconic Finnish design house based on Finnish values, I think it is wonderful that we will have the possibility to present our unique point of view on design to fashion and design professionals during Paris Fashion Week in a Marimekko home set up in the Finnish Embassy,” adds Alahuhta-Kasko.


Further information:
Asta Halme, Communications
Tel. +358 9 7587 233
asta.halme@marimekko.com


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Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2015, brand sales of the products worldwide amounted to EUR 186 million and the company's net sales were approximately EUR 96 million. More than 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com