Stockmann Group's sales in September and the Crazy Days campaign in October 2016

STOCKMANN plc, Company Announcement 17.10.2016 at 15:00 EET

The Stockmann Group's sales in September were down by 10.7 per cent and amounted
to EUR 82.5 million in continuing product areas and businesses.

Stockmann Retail's sales in continuing product areas and businesses were down by
11.9 per cent in September due to fewer price-driven campaigns than in 2015 and
on-going renovations. Sales were down by 13.5 per cent in Finland and by 2.9 per
cent in the Baltic countries.

Lindex's sales were down by 9.6 per cent at comparable exchange rates. Sales
increased in the Baltic countries, but decreased in the main markets in the
Nordics. The decline was following the fashion market development in Sweden
(“Stilindex”), where the market decline was 8.2 per cent mainly due to the
exceptionally warm weather. Euro-denominated sales were down by 9.8 per cent.

Crazy Days campaign in October
The Crazy Days campaign was held in the Stockmann department stores and online
store on 12–16 October 2016. A new online store was launched for the campaign in
Finland, and online orders increased significantly during the campaign. In
total, the comparable campaign sales were down by 2 per cent. Sales were down by
2 per cent in Finland, and on a par with the previous year in the Baltic
countries. The strongest sales were achieved in cosmetics in Finland and in food
in the Baltic countries.

“After a tough September, we are rather satisfied with the result achieved in
the Crazy Days campaign. Despite some changes in the campaign’s offering, sales
were close to the last year’s level, with over 1.4 million sales receipts in our
brick-and-mortar stores and over a million of visitors in the renewed online
store, resulting in great growth in the online sales. This is a good starting
point for the last quarter of the year, which plays a crucial role in
Stockmann’s full-year performance,” says CEO Lauri Veijalainen.

Sales (exclusive of VAT) in September

                          9/2016  Change-%*   1-9/2016  Change-%*
                       EUR mill.             EUR mill.
Stockmann Retail,           28.3      -13.5      299.3      -10.9
Finland
Stockmann Retail,            5.7       -2.9       58.2       -3.3
international
operations
Stockmann Retail,           34.0      -11.9      357.5       -9.7
total
Lindex, total               48.5       -9.8      458.4        0.6
Group, Finland, total       33.5      -12.1      350.7       -9.5
Group, international        49.0       -9.6      465.1        0.3
operations, total
Stockmann Group,            82.5      -10.7      815.8       -4.2
total*

*Continuing product areas and businesses i.e. excluding Russian retail
operations, Seppälä, Hobby Hall, Stockmann Beauty, the airport store and the
product areas the company has withdrawn from in department stores (electronics,
books, sports equipment, toys and pet supplies).

Stockmann’s total sales in September 2016 were EUR 87.9 million, including Hobby
Hall. In September 2015, sales were EUR 111.7 million, including also Russian
retail operations and discontinued product areas in department stores.

Change-%: change compared with the corresponding period of the previous year.
The Group's sales figures include merchandise sales exclusive VAT in stores and
department stores. The figures do not include other operating income such as
rental income or service fees.

Further information:
Lauri Veijalainen, CEO, tel. +358 9 121 5062
Nora Malin, Director, Corporate Communications, tel. +358 9 121 3558

www.stockmanngroup.com

STOCKMANN plc

Nora Malin
Director, Corporate Communications

Distribution:
Nasdaq Helsinki
Principal media