ReachLocal Introduces Global Enhancements to its Mobile Reporting App

App increases visibility into advertising campaign performance and enables faster lead response times

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| Source: ReachLocal

WOODLAND HILLS, Calif., Nov. 02, 2016 (GLOBE NEWSWIRE) -- ReachLocal, a leader in powering online marketing for local businesses, today announced global enhancements to its mobile app offered as part of ReachLocal media campaigns. With a powerful new user interface and improved campaign-level reporting, businesses can easily view campaign summaries or drill down into individual advertising campaigns. Quick response to new leads is enabled with lead alerts, call playback, easy swipe-to-classify ability, lead sharing via email or text, and the ability to tap to reply or call back a new lead. 

“Owners of local businesses are often on the move, so a rich mobile app that provides detailed advertising insights and the ability to quickly take action on leads is critical to a business owner’s success,” said Josh Siegel, GM & SVP, Software and Subscription Products at ReachLocal.

The enhanced ReachLocal mobile app offers:

  • Campaign Reporting: See overall and campaign-level reporting with details like spend, impressions, visits, calls, web events, and click through rate
  • Lead List and Call Playback: View conversions like form fills, chats, and calls; play back new calls; and swipe to classify new leads
  • Lead Response: Get alerts about new leads, see detailed lead information, and respond to new leads, all right from the app        

The ReachLocal mobile app is available in iTunes and Android marketplaces on five continents. For more information or to get started with ReachLocal, visit www.reachlocal.com.

About ReachLocal
ReachLocal helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. A subsidiary of Gannett Company, Inc. (NYSE:GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit www.reachlocal.com.

Media Contact:
Aimee L. Quemuel
Codey Communications
press@reachlocal.com
1-844-707-8955