No. 2/2017

                                                                                                                           Copenhagen, 30 January 2017

Major Shareholder's Announcement

With reference to Section 29 of the Danish Securities Trading Act (værdipapirhandels-loven) Swedish Match Cigars Holding AB today informed Scandinavian Tobacco Group A/S (the "Company") that on 30 January 2017 it has transferred its entire shareholding in the Company to its affiliated company Swedish Match Treasury Switzerland AG (reg. no. CHE 237.460.710).

Following settlement of the transaction Swedish Match Cigars Holding AB no longer holds any shares in the Company.

Swedish Match Treasury Switzerland AG will following the settlement hold 9,069,906 shares of nominally DKK 1 each (aggregate nominal value of DKK 9,069,906) in the Company, corresponding to approx. 9.07% of the total share capital and of the total voting rights.

Swedish Match Treasury Switzerland AG is a subsidiary of Svenska tändstiksbolaget försäljningsaktiebolag which in turn is a subsidiary of Swedish Match AB which is listed on Nasdaq Stockholm.

Accordingly, there is no change in the ultimate ownership and control of the shares.

For further information, please contact:

For media enquiries:
Kaspar Bach Habersaat, Director of Group Communications, phone: +45 7220 7152

For investor enquiries:
Torben Sand, Head of Investor Relations, phone: +45 7220 7126 or