Source: RichCigars Inc
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RICH Cigars to Showcase at Derek Jeter Celebrity Invitational

Celebrity Event Brings Second Opportunity for RICH Cigars to Vend at Prestigious Event

OCALA, Fla., April 11, 2017 (GLOBE NEWSWIRE) -- RICH Cigars, Inc., (OTCPink:RCGR), a manufacturer of high-quality premium cigar products, announced today, that the Company has secured its second vendor agreement, to showcase its hand-rolled, premium cigars, to some of the world’s most notable athletes and celebrities at the Derek Jeter Celebrity Invitational.

“Having the ability to display our four lines of cigars at the Derek Jeter Celebrity Invitational for a second time, is indeed an amazing opportunity, said Richard Davis, CEO of Rich Cigars, Inc. “We anticipate being able to further our brand recognition; having the ability to put our products directly in the hands of many sports icons, movie stars, celebrities and leaders of industry. From this, we’d hope to engender the support of more entertainers, who, like DJ Khaled, would become brand ambassadors to usher and weave the RICH brand, into the fabric of popular culture.”

This will be the second vending agreement Rich Cigars has secured to showcase the RICH brand at the Derek Jeter Celebrity Invitational – the first, was in the spring of 2016. 

Management indicated that due to events like this, the Company is quickly growing a fair amount global attention, thanks to the efforts of Reginald Saunders – a Board Member of Rich Cigars, Inc. and Senior Director, Entertainment Marketing for the Jordan Brand, and James Cruz – Marketing Director of Rich Cigars, Inc. and President of Bad Boy Management & Strategic Alliances.  Between the two of them (Sanders and Cruz), Rich Cigars has already been showcased at several private and/or celebrity events; including that of legendary basketball player, Michael Jordan’s high profile, private – ‘invite only’ – party, during the NBA All Star weekend. In each case, the entertainment world grows more familiar with the RICH brand, where management hopes a genuine sense of interest from celebrities, will translate over to the masses 

Rich Cigars is currently working toward participating in, and is already slated to be involved in a number of upcoming events, which include: movie premiers, record releases and listening parties, music videos and charity functions.

ABOUT RICH Cigars, Inc.

Rich Cigars, Inc. is the maker and distributer of high-quality, hand rolled, premium cigars and other high-end cigar products, marketed under the ‘RICH’ brand.  The Company, operating out of Ocala, Florida, manufactures and ages its tobacco in Central America; primarily, Nicaragua.  Iconicized by the sports and entertainment industries, RICH cigars is quickly becoming known as a ‘Lifestyle Brand,’ transcending the traditional cigar company.  Having brand endorsements from major Hip-Hop entertainer and celebrity influencers, such as DJ Khaled, in addition to being chosen as the Cigar vendor at events for Michael Jordan, Derek Jeter, and others,  RICH Cigars has been featured in music videos, print photography and high-end sport and entertainment events.  The Company’s hand-made cigars are currently sold nationally through local and regional cigar retailers, as well as through direct sales via the internet.

Forward-Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements."  Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements.  In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking.  The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with the Securities and Exchange Commission.

Contact
Rich Cigars, Inc. 
Investor Relations 
ir@RichCigars.com
(305) 998-1973