NEW YORK, May 04, 2017 (GLOBE NEWSWIRE) -- If you think you've already got a bag of beauty tricks, it's time to get a bigger bag. Some days we don’t mind spending so much time on an elaborate beauty routine, but who doesn’t love when we can save both time and money with a few hacks that take our beauty game to the next level? Beauty and fashion journalist, Anna De Souza, pulled together one of her favorite beauty hacks to get you ready in a snap.

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“What I share with you today might surprise you. Did you know that NIVEA Men Sensitive Post Shave Balm, traditionally used by men post-shave, is the latest celebrity make-up artist beauty hack for make-up primer?” says Anna De Souza. “It preps the skin to help make-up go on smoother and help keep it looking flawless for longer. The key is that it contains glycerin, which is a great moisturizer that helps bind make-up to skin. It also has Chamomile and Vitamin E which helps make the formula good for sensitive skin.”

Another reason why make-up artists are clamoring to the men’s grooming aisle?

“The price! It’s only $5.59 (SRP) for 3.3 OZ which makes it an excellent choice for a primer, a product category that can be very pricey, and I’ve found that it lasts just as long as expensive primers!” said De Souza. “The formula is extra gentle, alcohol-free and fragrance-neutral and quickly absorbs into the skin leaving it looking refreshed and healthy.”

NIVEA Men Sensitive Post Shave Balm is available at food, drug and mass merchandisers nationwide. For further information on NIVEA Men Sensitive Post Shave Balm and other NIVEA Men products, visit

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Mike Bako
D S Simon Media