Source: Zignal Labs
SAN FRANCISCO, May 18, 2017 (GLOBE NEWSWIRE) -- At its Media Intelligence Summit today, Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisions. Powered by machine learning and visualized through intuitive dashboards, Zignal AI-Powered Social Intelligence helps brands anticipate threats and risks, while surfacing new opportunities to engage stakeholders and audiences. These new capabilities combine intelligence within the Zignal Enterprise Platform with NVIDIA GPU-computing innovations.
“Social media has opened up the data flood gates, creating an insights and relevancy challenge for large brands,” said LaSandra Brill, Head of Digital Planning and Insights at NVIDIA. “Working with Zignal Labs, we’re able to harness the data and work in a truly informed and strategic way across our business.”
The Zignal Enterprise Platform supports the world’s largest, real-time social intelligence data set, and addresses the data overload facing today’s marketing and communications teams. The platform detects, collects and analyzes billions of data points monthly, incorporating traditional, digital, broadcast and social sources. Zignal quickly sorts, understands and analyzes this digital content at a pace impossible for humans – while simultaneously surfacing what’s relevant and actionable.
Zignal AI-Powered Social Intelligence extends the platform’s market leadership to incorporate the following predictive capabilities:
“Advancements in compute power and data science are accelerating the adoption of AI across a variety industries and professional roles,” said Josh Ginsberg, CEO of Zignal Labs. “AI is now at the doorstep of communications and marketing teams. Zignal AI-Powered Social Intelligence will help these teams anticipate rapid shifts in a dynamic marketplace and make decisions with data-driven confidence.”
“As brands incorporate AI into their daily workflow, humans and computers can together achieve better performance than each working alone,” said Adam Beaugh, President and Chief Product Officer of Zignal Labs. “The Zignal Enterprise platform starts smart, and will constantly learn and adapt through machine learning to help teams perform with greater effectiveness.”
Zignal AI-Powered Social Intelligence capabilities are currently under limited beta release to existing Zignal Enterprise customers. General availability is expected 2H 2017.
About Zignal Labs
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in real-time, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, IBM, Citrix, PepsiCo, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and FleishmanHillard. To learn more, visit: www.zignallabs.com.
Media Contact Zignal Labs Leslie Hobbs firstname.lastname@example.org 628-333-4806
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