BOSTON, June 08, 2017 (GLOBE NEWSWIRE) -- LogMeIn, Inc. (NASDAQ:LOGM) today introduced Bold360, an intelligent customer engagement platform that provides a modern, flexible way for companies to interact with customers and get a real-time 360-degree view of all touchpoints and contextual data in a single solution. Through a powerful combination of popular digital engagement channels, support tools, and a unified interface, Bold360 is taking on the traditional customer service market by bridging the gap between the customer and vital business information; helping companies deliver the immediate and personalized experience today’s consumers expect.
“The rise of digital, artificial intelligence and mobile-first lifestyles has changed how customers want to interact with their favorite brands,” said Mary Wardley, Program Vice President, Loyalty and Customer Care, IDC. “As a result, companies need to rethink how they approach customer service to stay competitive. Offering a variety of engagement channels is just the beginning. The experience – whether automated or agent-assisted – needs to be seamless and the information contextual, to deliver the type of experience that will create long-term brand loyalty.”
According to a recent report from Gartner entitled The Eight Building Blocks of CRM: Data and Information (July 2016), there are a handful of key challenges when it comes to an organization’s CRM strategy. Specifically, they cite that “creating, maintaining and leveraging a single view of the customer is hard to achieve internally and the required capabilities are not provided by many CRM vendors. Many solutions fail to consider the myriad of channels used by customers to interact with organizations.”
Legacy customer service and CRM systems house only a small portion of customer data across various disparate systems, making it hard for companies to ever get a full picture of their customers. Bold360 is addressing this challenge by combining the rich customer profiles and actionable data agents need with the fast, frictionless service customers have come to expect. Intelligent automation also empowers customers with self-service tools, thereby eliminating routine tasks from the agent workflow to improve contact center efficiencies and deliver the type of customer experiences that build loyalty.
“The future of customer service lies in being able to create a truly exceptional and meaningful experience for customers,” said Michael Blaine, Senior Director, Customer Service at VF Corporation. “Utilizing technology to understand your customers while providing easily accessible and real-time information to your agents can help deliver a truly unique and personalized experience. Bold360 is an exciting first step toward this vision and we are excited to see where LogMeIn takes it in the future.”
With today’s release Bold360 includes:
“There is a significant white space when it comes to engagement capabilities of traditional CRM tools,” said Paddy Srinivasan, General Manager, Customer Engagement and Support Solutions. “As customer expectations change, the old way of managing customer interactions will no longer suffice. Bold360 not only helps businesses interact with their customers, but also builds intelligent & actionable profiles that help brands offer the right recommendation at the right time based on all the information about that customer – not just a small subset based on past interactions. As Bold360 continues to evolve and capabilities expand, those customer profiles will continue to get richer and will serve as an essential tool for customer service organizations everywhere.”
Pricing and Availability
Bold360 is available today. Pricing depends on deployment size and use case.
LogMeIn’s Customer Engagement & Support Portfolio
LogMeIn delivers industry leading solutions designed to empower knowledge workers to deliver more human, personalized and intelligent customer engagement and support across all digital channels and devices that drives increased satisfaction, engagement and productivity. More than 50,000 companies rely on LogMeIn’s customer engagement portfolio to support 200 million customer interactions every year.
About LogMeIn, Inc.
LogMeIn, Inc. (NASDAQ:LOGM) simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations in North America, Europe, Asia and Australia.
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