Survey Reveals Women Seek Unique Experiences, Men Expect Convenience as Key Part of In-Store Shopping Experience

SAN FRANCISCO, CA--(Marketwired - Jun 27, 2017) - Euclid Analytics, the leader in retail analytics and omni-channel engagement, today revealed the results of its Evolution of Retail, 2017 Men v. Women Shopper Report, which evaluates the differences between male and female shopping behavior to assess how much technology in physical retail is desirable and how much is too much. The commissioned survey polled over 1,500 consumers from the U.S., and found that while there are differences in mobile engagement between men and women, both groups show a lack of interest in a store run solely by technology.

Mobile plays a central role in brick-and-mortar visits. But once a shopper enters the physical store, they are not looking for a tech-first experience. They want a break -- an immersive, sensory experience that still incorporates human interaction at its core. While technology has a place in physical retail, it needs to enhance, not distract from the immersive experience of being in the physical location.

Euclid Analytics' study reveals some of the consumer experiences that men tend to gravitate toward versus women and identifies the key aspects of the retail experience that create lasting impressions on each demographic.

Key findings from the survey include:

• Women are more engaged on mobile while shopping: 37 percent of women text or chat with friends and family about buying options (v. 24 percent of men); 41 percent of women look up email promotions (v. 27 percent of men); and 42 percent of women take pictures of products to remember it for later (v. 30 percent of men).
  
  
• Women value in-store shopping to confirm fit and style: 65 percent of women shop in-store because of the ability to easily try on clothes and for tailored recommendations (v. 55 percent of men).
  
  
• Men seek human interaction in-store: 73 percent of men always or frequently interact with sales associate at retail stores, v. 65 percent of women. 28 percent of men consider lack of responsiveness from an associate their biggest pet peeve when shopping in-store (v. 23 percent of women).
  
  
• Both groups not ready for AmazonGo: Less than half of both genders (41 percent of men, 46 percent of women) would be interested in visiting a purely technology-operated store
  
  

"Our study underscores that, despite technology's increasing role in physical stores, customers still enjoy personalized human interactions while shopping," said Brent Franson, CEO of Euclid Analytics. "Ultimately, retailers that thrive will use data to inform immersive, tailored experiences for their physical locations -- harvesting a deeper understanding of all their customers; delivering tailored, cohesive experiences across both digital and physical platforms with human interactions at the core."

To download a free copy of Evolution of Retail: 2017 Men v. Women Shopper Report, visit: http://go.euclidanalytics.com/gender-gap-report-2017

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About Euclid Analytics
Euclid Analytics connects retailers with the transformative insights they need to best reach, inspire and serve their customers, increasing their lifetime value in the process. Through Wi-Fi based solutions that illuminate in-store behavior, support a single view of customers, and precisely measure store influence, retailers can deliver the consistent cross-channel experiences that delight these shoppers, no matter if they purchase via mobile, the web or in person. Euclid's growing network captures billions of measurements monthly across 65 countries and tens of thousands of locations, analyzing hundreds of millions of physical customer touch points yearly.

Euclid is backed by leading venture capital firms Benchmark Capital and NEA, as well as Cox Enterprises and Groupe Arnault, the controlling shareholder of LVMH - Moët Hennessy Louis Vuitton, the world leader in luxury products.