iQ Media Wins Best Audience Measurement Platform In the 3rd Annual Digiday Signal Awards

Print
| Source: iQ Media Group Inc.

PHILADELPHIA, Aug. 03, 2017 (GLOBE NEWSWIRE) --  iQ Media, the pioneer of real-time audience intelligence for brands, announced today that their Brand iQ™ platform has been named a winner for Best Audience Measurement Platform in the 3rd annual Digiday Signal Awards​. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The judging panel is comprised of marketing and advertising tech experts, including Matt David, head of communications and marketing, Tinder; Yuyu Fang, director, programmatic buying unit, Mindshare; Veronika Luik, programmatic group planning director, Neo@Ogilvy; and Maegan Moore, media manager, Sony Corporation of America. Winners will be honored at the Digiday Awards in November 2017 in New York City.

iQ Media’s Brand iQ™ platform helps brands measure TV, sponsorship and PR’s impact on desired audience outcomes, by leveraging both live and historical TV programming for every spoken mention or logo appearance of their brand, in both paid and earned media. Their advanced TV network leverages signals in all 210 DMA’s, picking up branded instances as they happen, as well as housing a historical media archive of over 22 million hours of TV programming. This incredibly deep and broad data set allows marketers to both evaluate past media investments and plan better for future TV placements, sponsorship investments, and PR campaigns, ensuring that they are both reaching and resonating with their intended audience(s).

"This year's group of Digiday Signal Awards winners represent the very best of a vital part of our industry - marketing and advertising technology providers,” says Digiday Media CEO Nick Friese. “The third annual Signal Awards are proud to recognize these companies for their innovative solutions and their contribution to the advancement of our industry as a whole."

“It is our everyday mission to make audience data more accurate, transparent and attainable for any brand, and help marketers understand how TV and sponsorship investments truly influence audience behaviors,” said Kevin Kohn, CEO of iQ Media. “We are honored to have been recognized for iQ’s approach to audience measurement, which ensures a complete understanding of behaviors across crucial channels, locations and mediums.”

In addition to winning a Digiday 2017 Signal Award, iQ Media has recently been recognized as a SIIA CODie “Best Big Data and Tools Platform” (2017), CEO World Awards® Gold Winner “Product Innovation of the Year” (2017), NewBay Media’s “TV Technology Product Innovation Award” (2017), Entrepreneur 360 “Best Entrepreneurial Companies in America” (2017), Philly.com “Top Workplaces” (2017), “SmartCEO Future 50” (2017), one of the “Best Places to Work in PA” (2016, 2014), and a SIIA CODie “Best Software-as-a-Service Application” (2015).

iQ Media is backed by investors GMH Ventures and Edison Partners. For more information, please visit www.iq.media

About iQ Media
iQ Media empowers the world’s most iconic brands to connect TV investments to real-time audience outcomes. With solutions for TV attribution, sponsorship measurement and media monitoring, iQ Media tracks any paid and earned media occurrence across local, national and global TV markets, in order to attribute true media and audience values to marketing efforts. Brands like Google, Home Depot, Mercedes and SONY leverage iQ Media’s real-time TV intelligence solutions to make faster decisions around TV and sponsorship spend, optimize media placements, and conquer their competition, all while tying TV occurrences back to purchase events through first-party data integrations. For more information, please visit www.iq.media  

About the Digiday Awards
Digiday Media’s awards programs are the leading media and marketing industry awards, celebrating excellence and achievement in innovation. The Digiday Awards programs celebrate overall excellence and breakthrough achievements in media, marketing, advertising and technology in the U.S. and Europe. Find the Digiday Awards online: Twitter: @DigidayAwards Website: https://digiday.com/event-type/award/ 

PRESS CONTACT
Gretel Going 
Channel V Media 
212.680.0179 
gretel@channelvmedia.com