DENVER, CO--(Marketwired - Aug 28, 2017) - The Pulse Beverage Corporation ("Pulse") (OTCQB: PLSB) announced today that it has signed on Doyles Sheehan to provide regional distribution coverage for their Natural Cabana® Coconut Waters. Doyles Sheehan, with over 250,000 square feet of storage, will stock Pulse's Natural Cabana® Coconut Waters to provide regional coverage which extends from middle Washington to western North Dakota, and includes northern Oregon, Washington, Idaho, Montana, northern Wyoming, and North Dakota.

Starting in July 2017, Pulse has delivered their products to Doyles Sheehan's warehouse facilities in Missoula, Montana, and Hayden Lake, Idaho (near Coeur d'Alene) distribution facility, and used Doyles Sheehan's delivery system to provide Pulse products to the 2,500 grocery and convenience stores that Doyles Sheehan's sells into.

Robert Yates, CEO of Pulse, said, "We are very pleased to partner with Doyles Sheehan's, who in our opinion has the best and most comprehensive distribution coverage for grocery and convenience in the entire Northwest region."

Robert Yates also said, "Doyles Sheehan's operation is second to none in their territory and as a result of this new distribution arrangement, we are already shipping an incremental 5% increase in cases of our Natural Cabana® Coconut Waters, and in the near term expect to build to an incremental 10% increase in additional cases per month within 6 months. We look forward to announcing additional distribution wins around the nation in the near term."

About Pulse Beverage Corporation

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

For more information, please visit: or email Follow Pulse Beverage on Twitter at Become a Pulse Beverage Facebook Fan at

About Doyles Sheehan

Doyles Sheehan is a family-owned and -operated company that works out of two warehouses -- Doyles Wholesale in Hayden Lake, Idaho, and Sheehan Majestic in Missoula, Montana.

Today's company started in 1978 when Stan Feist purchased Sheehan Majestic in Missoula. Maximizing his background in grocery and meat markets - and extensive experience as a Northwest broker for candy giant M&M/Mars, Feist used Sheehan Majestic to create a successful business model. From there he bought Doyles Wholesale, in Idaho, in 1984.

Thirty-nine years later, Doyles Sheehan still adheres to the values that grew the company: superior service and an excellent product mix, and always with a vested interest in our customers' growth.

Look at the offerings that Doyles Sheehan provides our customers and you will see that not only do those core values survive today -- they are expanding, right along with the growth of our fast foods and beverage programs, WAM and C.L.P., as well as the extensive retail services we provide our retail partners. Please browse through this website to learn more about us, the most innovative and dynamic wholesaler in the Northwest, and the tools we offer our retail partners.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact Information:

Tom Nelson