HONOLULU, Nov. 28, 2017 (GLOBE NEWSWIRE) -- ZingPR, a Silicon Valley-based public relations and marketing firm, has opened a Hawaii office to service clients in the Islands’ growing innovation sectors. Shirley Gines, a kama’aina and graduate of Leilehua High School and Stanford University, has extensive experience working with technology enterprises and startups to fuel their market momentum by building credibility and influencing attitudes. She returns to the Islands from Silicon Valley to head up ZingPR’s technology marketing practice.
As an entrepreneur who built a PR practice in Silicon Valley and co-founded two companies, Shirley sees a real need to create an on-ramp to the mainland’s markets and investor community for local innovators and emerging companies.
“This is a crucial time for the Islands’ entrepreneurial community,” Shirley said. “We want to boost national and local awareness of the growth and vibrancy of the tech community in Hawaii. Around the globe, tech entrepreneurs drive economic and social progress, and Hawaii can leverage strides already made to advance the growth of the Islands’ innovation ecosystem.”
ZingPR will be applying its decades of experience leading integrated branding and demand-generation strategies for local companies. The firm is eager to help local innovators and entrepreneurs perfect their value proposition and go-to-market strategies so they can reach and educate their target marketplaces.
Story placements in top-tier national business, consumer, and trade news media is a critical factor in reputation building, one that the ZingPR team is expert at delivering for its clients. In addition to media relations and thought-leadership services, ZingPR offers marketing services such as brand promise definition, social media and digital outreach, collateral development, direct mail, display advertising, and web and other design services.
ZingPR founder Tim Cox added, “We have deep experience in agtech, biotech, nanotech, and health tech — key growth sectors in which Hawaii can grab market leadership. We’re eager to apply our proven techniques and network of media relationships to help Hawaii startups and emerging companies get noticed on the national stage.”
ZingPR’s recent successes across the agtech, health-tech, and high-tech industries include software and hardware companies such as Crop Enhancement, eGain, Suncrest USA, and Trayt.
About ZingPR
With offices in Hawaii and Silicon Valley, ZingPR helps companies build market presence, connect with customers, shape perceptions, and drive demand. Our clients are startups, early-stage businesses and emerging companies that need expert, creative and cost-effective strategy consulting, content development, brand storytelling, and media relations. To learn more about ZingPR, visit https://zingpr.com/why-zingpr/.
Tim Cox
Email: tim@zingpr.com