IRVINE, Calif., Dec. 06, 2017 (GLOBE NEWSWIRE) -- Cie Digital Labs (CDL), an accelerator of innovation for large enterprises and a growth accelerator for emerging startups, today announced its partnership with auto industry veteran James Chen to launch ASAP Tire, a mobile tire installation company.

A photo accompanying this announcement is available at

CDL raised $1.8M for ASAP Tire from Wavemaker Partners, RezVen Partners and several industry veterans.

“Today’s consumers are busier than ever with increasingly less patience to wait for anything. Yet tire installation services haven’t changed in decades. You still have to wait hours at a tire store over multiple visits to shop for the right tire and get tires replaced,” said James Chen, President at ASAP Tire. “ASAP Tire brings tire installation to consumers at their home, office, golf club—wherever and whenever is most convenient. I’m excited to expand our national footprint quickly with CDL, whose killer combination of strategic vision, technical expertise and operational resources see no bounds.”

Specifically for ASAP Tire, CDL boosts the company’s strategic initiatives and operational capabilities. CDL’s new EIR Jim Davis, former eBay and Pepsi executive, will actively advise ASAP Tire on marketing strategy. In addition to marketing expertise, CDL provides shared and dedicated domain experts in web and mobile development, Business Development, Finance, Human Resources and IT.

This powerful combination allows ASAP Tire to hire top talent quickly; break into entirely new markets; manage intricate complexities of regional labor policies, and other vital business needs to support aggressive growth and scale. Within 100 days, CDL boosted ASAP’s productivity by 4x, increased presence and capacity in ASAP Tire's existing markets, and expanded services to four new, high-demand major metropolitan cities.

“ASAP Tire is solving a real problem in the tire industry in a way that taps into current consumer trends and busy lives,” said Anderee Berengian, CEO at CDL. “By making tire shopping and installation easier for consumers with convenient on-site services, they’re completely upending old school traditions and paving the way for industry-leading innovation. I look forward to continue fueling their amazing vision and growth.”

ASAP Tire now operates nationwide across the Los Angeles and Orange County areas of California, Delaware, Virginia, Maryland, Connecticut, New York, New Jersey and plans to expand into other high demand markets and business sectors.

Eric Manlunas, Managing Partner at Wavemaker Partners, commented, “The rise of the on-demand economy reflects consumers' insatiable demand for convenience. By bringing to bear the unparalleled combination of James’ industry expertise and CDL’s leadership in digital innovation, ASAP Tire will completely modernize how the tire industry services its consumers for years to come.”

To learn more, visit, watch a 1-minute video clip of the company, or contact This story first appeared in Tire Business.

About Cie Digital Labs
Cie Digital Labs (CDL) is an accelerator of innovation for large enterprises and a growth accelerator for emerging startups. CDL creates leading digital solutions, serves as an innovation lab for a variety of prominent global brands, and acts as a platform to develop and turn ground-breaking ideas into new technology ventures.

CDL blends Silicon Valley know-how, startup dynamism and speed with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. This proven combination drives cutting edge solutions for top enterprises’ strategic and operational business challenges. CDL’s leadership team has served key roles at various successful startups including Amazon, Yahoo!, Overture, Nativo and Internet Brands.

Visit to learn more.

About ASAP Tire
ASAP Tire is the first nationwide independent, mobile tire installation company. For today’s busy consumers, tire installation traditionally requires time-consuming visits at inconvenient locations. ASAP now brings tire installation to consumers’ place of choice--their home, office or wherever and whenever is most convenient. A certified technician comes with a fully equipped vehicle and completes tire installation less than 1 hour on average. The combination of convenience and speed brings consumers a pain-free tire installation experience.

ASAP Tire operates in the Los Angeles and Orange County areas of California, Delaware, Virginia, Maryland, Connecticut, New York, and New Jersey, and continues to expand into other high-demand markets across the country.

ASAP investors include Wavemaker Partners, RezVen Partners and other industry veterans. To see ASAP in action, check out this 1-minute video. For more information, visit or contact


Nikki Reyes for Cie Digital Labs
(408) 499-0033