Primas: Reconstructing Content Ecosystem with Blockchain


BEIJING, Jan. 05, 2018 (GLOBE NEWSWIRE) -- Nowadays, the content ecology is facing a series of pain, including the problem of credibility from overloaded information, the duplication of digital content, the flooding of piracy, the decline of quality from eyeball economy, and the intervention from centralized platform. Primas, a recently appeared blockchain application, is dedicated to build a more justified, transparent, and valuable content ecosystem.

Inclusive Blockchain Conference: Constructing an Open Valuable Content Ecosystem

Recently in the Inclusive Blockchain Conference, Technical Committee Director of Primas shared his technical insights. Primas is the first enterprise applying blockchain deeply to content value ecosystem in order to figure out the difficulties in identifying, spreading and realization of high-quality content in Singapore.

Primas creates an unique DNA for every original work, recording the author, publish time, fingerprint and other original data. While seeing a message, it is clear that when and by whom the message was published, and also who made any modification to it. The whole path and authorization means of reprints could be easily traced no matter how many places reprints appear, making Primas a decentralized gate to content.

At the same time, Primas has set up a newly created open content evaluation system, under which the value rating is not simply calculated by clicks but also by overall recommendation, spreading and author’s credit, measuring the value in width and in depth.

Primas evaluation system adapts users’ interactive index including like, comment, forward, and reprint, weighted differently. Each interactive operation has particular cost, then the system will automatically assess the value of the article. For example, forwarding is more valuable than some likes, and reprinting is more valuable than forwarding. Relative index values are preset in the inside system, setting up a mathematical model with different weights in different factors to filter low-quality content and level up the overall quality. The smart contract of blockchain could make the author set the price of forwarding and reprinting automatically without human intervention.

Primas also takes into consideration the prevention of infringing, copying, and writing vulgar contents. Every account has its credit score counted as a part of the content evaluation index, which is decided by quantity, quality, and numbers of articles and PST. Original authors need to lock part of its PST that will be released 7 days later when posting new articles. Actually, the purpose is to protect the high quality content. Once some contents are reported as infringing and copying, and are verified by witnesses, Primas will reduce the PST in author’s account directly as well as decline its credit rate, which as a result will have influence on posting new content and acquirement of incentives.

Moreover, in Primas system, users are able to choose their interested community by themselves, ensuring that it will not be manipulated by any centralized algorithm. And all the other relevant information is transparent and accessible.

Taking part in the Singapore Fintech Festival: Primas is setting up an operation center in Singapore

Gan Lu took part in the Singapore Fintech Festival as well. Primas plans to set its core office in Singapore because it pays more attention to the development of Blockchain compared to China, devoted to construct a world finance technology center.

Primas has already acquired investment from many famous institutes in blockchain industry. Co-founder Wu Peng and Gan Lu both have experience in big-data industry and led important projects in Fortune 500 companies. What’s more, Primas received olive branch from ACCESS, the biggest digital currency association in blockchain technology in southeast Asia founded in May 2014. Gan Lu’s travel to Singapore this time is the first step into this market.

Primas Community

Official Website: https://primas.io/

Contact: hi@primas.io

Telegram: https://t.me/pstenglis

Photos accompanying this announcement are available at

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