NEWTON, Mass., Jan. 16, 2018 (GLOBE NEWSWIRE) -- Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, today announced that nominations have opened for the 2018 Paytronix Loyaltees Awards. The annual awards program identifies and spotlights the successes of customers leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.
The Paytronix Loyaltees competition is open to all current Paytronix clients. It recognizes loyalty programs that motivate guests to visit restaurant or retail establishments more frequently. The Loyaltees showcase the creative application of Paytronix software by users who manage the customer experience through all of today’s guest touch points from mobile engagement to point of sale—prompting targeted guest behavior and breaking new ground with relevant offers that leverage data-rich loyalty programs.
Winners share their success stories for others to learn from as industry best practices in leveraging technology and data analytics to engage with customers, drive more frequent visits and bigger spend. The 2018 Paytronix Loyaltees will accept entries in four categories with an award given for each:
- Loyalty Launch: Celebrate brands that have either launched their first loyalty program or revamped an existing loyalty program during 2017.
- Marketing Innovation: Showcase strategies that successfully motivate customers to spend more with each visit or visit more frequently through a customer-centric marketing program.
- Exceptional Customer Experience: Highlight brands that use technology and data to modify and improve the customers’ experience.
- Early Adopter: Recognize forward-thinking brands that are seeing results by leading the pack in new technology adoption.
“The Paytronix Loyaltees continue to uncover both new ideas and time-proven techniques for marketers to manage the customer experience from a foundation grounded in loyalty data,” said Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “Loyaltees stories spotlight how brands are reaching customers with relevant, real-time interactions at the POS, pump, and mobile device – and are reaping the benefits in the form of incremental sales from those highly personalized moments. We love giving people a proverbial pat on the back for a job well done!”
Submit a Loyaltees nomination, learn more about the awards program, and read about prior award-winning Loyaltees campaigns and programs at: www.paytronix.com/loyaltees
Winners will be announced starting in March, 2018.
About Paytronix Systems, Inc.
Paytronix’s proprietary guest engagement platform helps more than 330 restaurant and retail chains manage and grow more than $18 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 165 million loyal guests—through mobile, social and today’s most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.
Media Contact:
Michelle Tempesta
Paytronix Systems, Inc.
mtempesta@paytronix.com
617-871-2330