SALT LAKE CITY, Feb. 01, 2018 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN)  today announced the commencement of a unique cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time ever throughout China.

A burgeoning e-commerce market, Chinese government enthusiasm for e-commerce and entrepreneurialism, a ubiquitous need for full-time and secondary income in China, and a strong demand for nutrigenomic products are among a confluence of factors making the model a win-win for both China and LifeVantage. 

“As an organization, it is a great source of pride to be able to formally offer our products nationwide in China,” said LifeVantage CEO Darren Jensen. “LifeVantage has a long and successful track record in Asia, and we are excited to be in a position to expand that footprint. We are thrilled about the entrepreneurial prospects this will introduce to the people of China and that they will now be able to benefit first-hand from our leading-edge products and begin their own biohacker’s journey.”

Effective Feb. 1, 2018, select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly from the U.S. to consumers.

Those in China wishing to enroll as social marketers will be able to promote LifeVantage products to Chinese consumers through the e-commerce platform. Social marketers will be mentored and trained by LifeVantage marketing consultants – successful distributors outside of China who are trained on the e-commerce model and who are expert trainers on LifeVantage products. This new social marketing model is separate from LifeVantage’s traditional network marketing model.  

Initially, Protandim® Nrf2 Synergizer™, TrueScience® skin care products, and PhysIQ™ Protein Shake will be available in China on the e-commerce platform. They will be the same formulations that are sold in the U.S. and will be sold at U.S. retail prices. Other products will be rolled out strategically over time.

“This is a major milestone for our company. We are pleased to be able to roll these products out to the people of China through this innovative model, which we believe has enormous growth potential,” said Courtland Pearson, LifeVantage Senior Vice President of Global Field Development Asia Pacific. “China is the fastest growing consumer market in the world, and we fully anticipate China being an important market for us moving forward.”

In addition to China, LifeVantage products are available to customers in the United States, United Kingdom, Australia, Canada, Mexico, Japan, Hong Kong, Netherlands, Thailand, and Germany.

About LifeVantage Corporation

LifeVantage Corporation (Nasdaq:LFVN) is a pioneer in Nutrigenomics – a new science dedicated to biohacking the human aging code. The company is engaged in the identification, research, development and distribution of advanced nutraceutical dietary supplements and skin care products, including Protandim®, a line of scientifically-validated dietary supplements; TrueScience®, a line of Nrf2 infused skin care products; Petandim™ for Dogs, a companion pet supplement formulated to combat oxidative stress in dogs; Axio® Smart Energy Drink mixes; PhysIQ™, a Smart Weight Management System; and Omega+, a 3-in-1 fish oil supplement. LifeVantage was founded in 2003 and is headquartered in Salt Lake City, Utah. For more information, visit www.lifevantage.com.

Forward Looking Statements

This document contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Words and expressions reflecting optimism, satisfaction or disappointment with current prospects, as well as words such as "believe", "hopes", "intends", "estimates", "expects", "projects", "plans", "anticipates", "look forward to", "goal", "may be", and variations thereof, identify forward-looking statements, but their absence does not mean that a statement is not forward-looking. Examples of forward-looking statements include, but are not limited to, statements we make regarding our projected success in certain markets. Such forward-looking statements are not guarantees of performance and the Company's actual results could differ materially from those contained in such statements. These forward-looking statements are based on the Company's current expectations and beliefs concerning future events affecting the Company and involve known and unknown risks and uncertainties that may cause the Company's actual results or outcomes to be materially different from those anticipated and discussed herein. These risks and uncertainties include, among others, those discussed in greater detail in the Company's Annual Report on Form 10-K and the Company's Quarterly Report on Form 10-Q under the caption "Risk Factors," and in other documents filed by the Company from time to time with the Securities and Exchange Commission. The Company cautions investors not to place undue reliance on the forward-looking statements contained in this document. All forward-looking statements are based on information currently available to the Company on the date hereof, and the Company undertakes no obligation to revise or update these forward-looking statements to reflect events or circumstances after the date of this document, except as required by law.

Company Relations Contact:
Chris Taylor
Director of Communications
(801) 432-9170
chtaylor@lifevantage.com

Investor Relations Contact:
Scott Van Winkle
Managing Director, ICR
(617) 956-6736
scott.vanwinkle@icrinc.com