Zignal Labs Raises $30M to Fuel Growth and Accelerate Effective C-Suite and Enterprise-wide Decision Making

Funding Round Taps a Growing Demand for AI-Powered Brand Health and Measurement Solutions

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| Source: Zignal Labs

SAN FRANCISCO, Feb. 05, 2018 (GLOBE NEWSWIRE) -- Zignal Labs, the leader in AI-powered media analytics and brand measurement, today announced they have raised $30 million in additional capital. Existing investors are going to be joined by new investors Blum Capital Partners and North Atlantic Capital.

Zignal will further invest in its artificial intelligence (AI) powered platform, which leverages machine learning to measure the business impact and brand health of earned, owned and shared media. The company also intends to increase its sales and marketing efforts and ramp up its expansion across key industry verticals.

“Brand health and reputation management are top of mind within the C-Suite and boardroom of every large company,” said Josh Ginsberg, CEO and Co-Founder of Zignal Labs. “With this new investment, we are able to further extend our leadership position in AI and media analytics to provide real-time visibility into brand health. These insights empower the C-Suite and broader enterprise to drive growth, connect with stakeholders and mitigate reputation risk.”

“In a short period of time, Zignal has amassed a strong list of global leading brands across nearly every major industry,” said Adam Beaugh, President and Co-Founder of Zignal Labs. “The breadth of Zignal’s solution enables everyone from the CEO to the head of digital communications to the VP of investor relations to a market data analyst to align around a common set of metrics and an operating model to make faster data-driven decisions with confidence.”

Over the past few years, communications and marketing teams have been given a mandate to build brand awareness and protect brand reputation. But in today’s rapidly-changing  media environment, enterprises are challenged to accurately measure the myriad of conversations across earned, shared and owned media channels. The Zignal Enterprise Platform analyzes data in real-time from traditional, digital and social media sources to synthesize meaning and visualize trends for critical brand stakeholders. Through centralized reporting and data-driven visualizations, Zignal quickly informs decision-makers across the enterprise including marketing, communications, social, digital strategy, government relations, risk, investor relations and executive leadership.

Today's investment follows a period of rapid expansion for Zignal Labs. Zignal’s customer base now includes some of the top global brands across every major industry, and leading communications agencies and public sector organizations. Clients include IBM, NVIDIA, Airbnb, Citrix, DTE Energy, The Sacramento Kings, Uber and FleishmanHillard. The company has offices in San Francisco, New York City, and Washington DC.

About Zignal Labs
Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams build and protect brand reputation, inform strategy and take action. To learn more, visit: www.zignallabs.com.

About North Atlantic Capital
North Atlantic Capital provides growth capital to innovative technology companies across the United States. Founded in 1986 and based in Portland, Maine, the firm is currently investing its fifth fund, which is capitalized at more than $120 million. North Atlantic targets high-growth, later-stage technology businesses with annual revenues of more than $10 million. North Atlantic has a 30 year history of supporting rapidly growing technology companies with both equity and long term subordinated investments. https://www.northatlanticcapital.com/

Media Contact
Zignal Labs
Leslie Hobbs
leslie@gracestrategygroup.com
628-333-4806