VANCOUVER, Wash., Feb. 13, 2018 (GLOBE NEWSWIRE) -- DiscoverOrg announced its 2017 results today, surpassing all growth projections during its 10th anniversary year. The industry-leading B2B sales and marketing data provider exceeded its 2017 growth plan for revenue, data, employees, and profitability - and integrated the DiscoverOrg and RainKing businesses faster than anticipated.
2017 highlights include:
These results underscore the reality that, more than ever, sales and marketing professionals are investing in high-quality data and insights that enable them to quickly zero in on their target buyers with the right message at the right time.
“After the acquisition of RainKing in August 2017, we made a commitment to our combined customer base that they would be able to access more high-quality data as we brought the businesses together,” said Henry Schuck, DiscoverOrg CEO. “In the five months since the acquisition, we more than doubled the datasets our customers access. This phenomenal increase means that our customers are more effective at finding, connecting, and selling to their target buyers.”
DiscoverOrg’s growth in 2017 is a result of much more than the RainKing acquisition. Over the past 12 months, the company aggressively focused on:
“We repeatedly hear from sales and marketing organizations that the overwhelming abundance of data available today— mostly low-quality and unverified—actually makes it harder for them to do their job effectively,” said Katie Bullard, DiscoverOrg Chief Growth Officer. “We have maniacally focused on delivering both the right data and the right tools to make sense of that data in a simple and practical package. The result is that our customers get to market faster, build more pipeline, and close deals more often than their competitors.”
DiscoverOrg is the leading global sales and marketing intelligence tool used by over 4,000 of the world’s fastest growing companies to accelerate growth. The company itself has been named a Deloitte Fast 500 company 2 years in a row and an Inc. 5000 fastest-growing company seven times. DiscoverOrg’s award-winning solutions provide a stream of accurate and actionable company, contact, and contextual buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM, SDR, and Marketing Automation Tools in the market. Data is gathered and updated through DiscoverOrg’s proprietary combination of technology, tools, and integrations and then verified by an in-house research team – resulting in the highest guaranteed level of accuracy available across B2B sales and marketing data providers.