Health Insurance Innovations, Inc. Reports Record Fourth Quarter and Fiscal 2017 Financial and Operating Results


Record Revenues of $250.5 million, up 35.8% YOY
 Record GAAP Diluted Earnings per Share of $1.50, up 163.2% YOY
 Record Adjusted Earnings per Share of $1.65, up 47.3% YOY
 Record Policies in Force totaled approximately 376,100, up 29.6% YOY
Issues 2018 Full Year Guidance

TAMPA, Fla., Feb. 28, 2018 (GLOBE NEWSWIRE) -- Health Insurance Innovations, Inc. (NASDAQ:HIIQ), a leading cloud-based technology platform and distributor of affordable individual and family health insurance and supplemental plans, today announced financial results for the fourth quarter and year ended December 31, 2017. The Company will host a live conference call on Thursday, March 1, 2018, at 8:30 A.M. EST.

2017 Annual Consolidated Financial Highlights

  • Record revenue was $250.5 million, compared to $184.5 million in 2016, an increase of 35.8%.
  • Record total collections from members (premium equivalents) of $395.6 million compared to $311.6 million in 2016, an increase of 27.0%.
  • Net income was $26.5 million, compared to $13.1 million in 2016, an increase of 102.3%.
  • Record adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) was $45.5 million, compared to $27.8 million in 2016, an increase of 63.7%.
  • Record GAAP diluted earnings per share was $1.50, compared to $0.57 in 2016, an increase of 163.2%.
  • Record adjusted earnings per share, also referred to as adjusted net income per share, or adjusted EPS, was $1.65 compared to $1.12 in 2016, an increase of 47.3%.
  • Record policies in force as of December 31, 2017, totaled approximately 376,100, compared to 290,100 as of December 31, 2016, an increase of 29.6%.
  • Cash and cash equivalents totaled $39.3 million as of December 31, 2017, an increase of $27.1 million from December 31, 2016.

Premium equivalents, adjusted EBITDA, and adjusted EPS are non-GAAP financial measures. See the reconciliations of these measures to their respective most directly comparable GAAP measure below in this press release.

2018 Full Year Guidance

The Company expects annual revenue for 2018 to be between $290 million and $300 million or grow approximately 15% to 20% year-over-year, adjusted EBITDA to be between $54 million and $57 million or grow approximately 20% to 25% year-over-year and adjusted EPS to be between $2.45 and $2.55 or grow approximately 48% to 55% year-over-year.  These guidance numbers are based on the Company’s current method of accounting for revenue.  As an emerging growth company, it will be adopting the revised revenue recognition standard, known as ASC 606, in the fourth quarter of 2018.

"We continue to efficiently provide affordable healthcare solutions to consumers who would not otherwise have insurance that meets their needs. As we look ahead, we will continue to invest in our technology platform to improve our member’s experience and we will launch the next generation of our technology platform in 2018. We will also continue to invest in ecommerce, enhance our scalability and maintain our competitive advantage," said Gavin Southwell, HIIQ's Chief Executive Officer and President.

Fourth Quarter 2017 Consolidated Financial Highlights

  • Record revenue was $69.5 million, compared to $51.4 million in the fourth quarter of 2016, an increase of 35.2%.
  • Record total collections from members (premium equivalents) of $106.3 million compared to $85.3 million in the fourth quarter of 2016, an increase of 24.6%.
  • Net income was $5.0 million, compared to $1.4 million in the fourth quarter of 2016, an increase of 257.1%.
  • Record adjusted EBITDA was $10.5 million, compared to $8.9 million in the fourth quarter of 2016, an increase of 18.0%.
  • GAAP diluted earnings per share was $0.30, compared to a loss of $0.02 in the fourth quarter of 2016.
  • Adjusted EPS, was $0.37 compared to $0.35 in the fourth quarter of 2016, an increase of 5.7%.

2017 Financial Discussion

2017 revenues of $250.5 million increased 35.8%, compared to 2016, driven by an increase in policies in force, favorable commission margins and improved discount benefit plan offerings.

Total selling, general & administrative expense ("SG&A") was $64.4 million (25.7% of revenues) in 2017, compared to $51.5 million (27.9% of revenues) in 2016. Core SG&A, defined as total SG&A adjusted for stock-based compensation, transaction costs, severance, restructuring and other costs, and marketing leads and advertising expense, for the year was $43.0 million (17.2% of revenues) in 2017, compared to $34.1 million (18.5% of revenues) in 2016.

Net income was $26.5 million in 2017, compared to $13.1 million in 2016, an increase of 102.3%. Net income included a reduction of $0.8 million due to the Tax Cuts and Jobs Act of 2017 (“Tax Act”). The decrease in maximum corporate tax rate from 35% to 21% resulted in a one-time increase in income of $11.8 million due to a reduction in the Tax Receivable Agreement Liability. Additionally, we recognized a one-time, $12.6 million charge to income tax expense due to a reduction of our Deferred Tax Asset. EBITDA was $47.3 million in 2017, compared to $11.7 million in 2016, an increase of 304.3%. 2017 EBITDA included an $11.8 million increase due to the reduction in the Tax Receivable Agreement Liability.

Adjusted EBITDA was $45.5 million in 2017, an increase of 63.7% over $27.8 million in 2016. Adjusted EBITDA as a percentage of revenue was 18.2% in 2017, compared to 15.1% in 2016. Adjusted EBITDA is EBITDA adjusted for items that are not part of regular operating activities, including tax receivable adjustments, severance, restructuring costs, and other non-cash items such as stock-based compensation. A reconciliation of net income to EBITDA and adjusted EBITDA for the 2017 and 2016 fiscal year is included within this press release.

GAAP diluted EPS for 2017 was $1.50, compared to $0.57 in 2016. Current year diluted EPS was negatively impacted by a one-time net charge of approximately $0.06 related to the Tax Act.

Adjusted EPS for 2017 was $1.65, compared to $1.12 in 2016. A reconciliation of net income to adjusted net income per share is included within this press release.

The Company makes short-term advances to distributors based on actual sales. These advanced commissions assist distributors with working capital. The Company recovers advances on an ongoing basis from future commissions on premiums, which are collected over the period in which policies renew. In 2017 the year-end net advanced commission balance was $39.5 million, a $2.5 million increase from the 2016 year-end balance of $37.0 million, and up $12.5 million sequentially.

Cash and cash equivalents totaled $39.3 million as of December 31, 2017, an increase of $27.1 million from December 31, 2016. The Company repurchased 222,184 shares of our common stock in the fourth quarter of 2017 for $4.9 million as part of its previously announced share repurchase program.

Fourth Quarter Financial Discussion

Fourth quarter revenues of $69.5 million increased 35.2%, compared to fourth quarter revenues in 2016, driven primarily by an increase in policies in force during the Open Enrollment Period which ended December 15, 2017, favorable commission margins and improved discount benefit plan offerings.

Total SG&A was $19.0 million (27.3% of revenues) in the fourth quarter, compared to $16.0 million (31.1% of revenues) in the same period in 2016. Core SG&A was $11.7 million (16.8% of revenues) in the fourth quarter, compared to $8.5 million (16.5% of revenues) in the same period of 2016. A reconciliation of SG&A to core SG&A for each quarter in 2017 and the fourth quarter of 2016 is included within this press release.

Net income was $5.0 million in the fourth quarter of 2017, compared to $1.4 million in the same period in 2016, an increase of 257.1%. Net income included a reduction of $0.8 million due to the Tax Act. The change in maximum corporate tax rate from 35% to 21% resulted in a one-time increase in income of $11.8 million due to a reduction in the Tax Receivable Agreement Liability. Additionally, we recognized a one-time charge of $12.6 million to income tax expense due to a reduction of our Deferred Tax Asset. EBITDA was $18.7 million in the fourth quarter of 2017, compared to negative $4.9 million in the same period in 2016. Fourth quarter 2017 EBITDA included an $11.8 million increase due to the reduction in the Tax Receivable Agreement Liability.

Adjusted EBITDA was $10.5 million in the fourth quarter of 2017, an increase of 18.0% over $8.9 million in the same period in 2016. Adjusted EBITDA as a percentage of revenue was 15.1% in the fourth quarter of 2017, compared to 17.3% in the same period in 2016.

GAAP diluted earnings per share for the fourth quarter in 2017 was $0.30, compared to a loss of $0.02 in the same period in 2016. Fourth quarter diluted EPS was negatively impacted by approximately $0.06 related to the Tax Act.

Adjusted EPS for the fourth quarter in 2017 was $0.37, compared to $0.35 in the same period in 2016, an increase of 5.7%.

Regulatory Update

The Florida Office of Insurance Regulation granted the Company a third-party administrator's license, subject to certain conditions, most of which are considered to be standard for such a license.

As previously disclosed, the Company is the subject of a multistate examination. The Company is proactively communicating and cooperating with all applicable regulatory agencies and has provided a detailed action plan to regulators that summarizes the Company’s enhanced compliance and control mechanisms.

Conference Call and Webcast

The Company will host an earnings conference call on March 1, 2018 at 8:30 A.M. Eastern time. All interested parties can join the call by dialing (877) 407-9039 or (201) 689-8470; the conference ID is 13675038. A webcast of the call may be accessed in the Investor Relations section of Health Insurance Innovations’ website at http://investor.hiiquote.com/. An archive of the call will be available for 30 days through the same website.

About Health Insurance Innovations, Inc. (HIIQ)

HIIQ is a market leading cloud-based technology platform and distributor of innovative health insurance products that are affordable and meet the needs of health insurance plan consumers. HIIQ helps develop insurance products through our relationships with best-in-class insurance companies and markets them via its broad distribution network of third party licensed insurance agents across the nation, its call center network and its unique online capability. Additional information about HIIQ can be found at HiiQuote.com. HIIQ’s Consumer Division includes AgileHealthInsurance.com, a website for researching, comparing and purchasing short-term health insurance products online and HealthPocket.com, a free website that compares and ranks all health insurance plans, and uses objective data to publish unbiased health insurance market analyses and other consumer advocacy research.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on HIIQ’s current assumptions, expectations and beliefs are generally identifiable by use of words “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for products offered through our platform, state regulatory oversight and examinations of us and our carriers and distributors, legal and regulatory compliance by our carriers and distributors, the amount of commissions paid to us or changes in health insurance plan pricing practices, competition, changes and developments in the United States health insurance system and laws, and HIIQ’s ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements will be discussed in HIIQ's Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at www.sec.gov. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Non-GAAP Financial Information

To supplement HIIQ’s financial information presented in accordance with generally accepted accounting principles in the United States of America, or GAAP, HIIQ presents certain financial measures that are not prepared in accordance with GAAP, including premium equivalents, adjusted EBITDA, and adjusted EPS. These non-GAAP financial measures, which are defined below, should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. These non-GAAP financial measures are not based on any standardized methodology prescribed by GAAP and are not necessarily comparable to similarly-titled measures presented by other companies.

HIIQ is presenting these non-GAAP financial measures to assist investors in seeing HIIQ’s operating results through the eyes of management and because HIIQ’s believes that these measures provide a useful tool for investors to use in assessing HIIQ’s operating performance against prior period operating results and against business objectives. HIIQ uses the non-GAAP financial measures in evaluating its operating results and for financial and operational decision-making purposes.

The accompanying tables provide more detail on the GAAP financial measures that are most directly comparable to the non-GAAP financial measures described above and the related reconciliations between these financial measures. HIIQ has not reconciled adjusted EBITDA guidance or adjusted EPS guidance to GAAP net income or GAAP net income per diluted share, respectively, because HIIQ does not provide guidance for the reconciling items between these measures and GAAP net income or GAAP net income per diluted share, respectively. As certain of the items that impact GAAP net income and/or GAAP net income per diluted share cannot be reasonably predicted at this time, HIIQ is unable to provide such guidance. Accordingly, a reconciliation to net income is not available without unreasonable effort.

HEALTH INSURANCE INNOVATIONS, INC.
Condensed Consolidated Balance Sheets
($ in thousands, except share and per share data)

 December 31,
 2017 2016
Assets   
Current assets:   
Cash and cash equivalents$39,345  $12,214 
Restricted cash14,920  11,938 
Accounts receivable, net, prepaid expenses and other current assets3,789  2,815 
Advanced commissions, net39,549  37,001 
Total current assets97,603  63,968 
Property and equipment, net5,408  4,022 
Goodwill41,076  41,076 
Intangible assets, net5,942  7,907 
Deferred tax assets, net14,960  8,181 
Other assets96  193 
Total assets$165,085  $125,347 
Liabilities and stockholders’ equity   
Current liabilities:   
Accounts payable and accrued expenses$39,725  $29,680 
Deferred revenue662  430 
Income taxes payable787  2,121 
Due to member1,775  3,282 
Other current liabilities5  126 
Total current liabilities42,954  35,639 
Due to member15,096  9,460 
Other liabilities34  170 
Total liabilities58,084  45,269 
Commitments and contingencies   
Stockholders’ equity:   
Class A common stock (par value $0.001 per share, 100,000,000 shares authorized; 12,731,758 and 8,156,249 shares issued as of December 31, 2017 and 2016, respectively; 12,350,981 and 8,036,705 shares outstanding as of December 31, 2017 and 2016, respectively)13 8
Class B common stock (par value $0.001 per share, 20,000,000 shares authorized; 3,841,667 and 6,841,667 shares issued and outstanding as of December 31, 2017 and 2016, respectively)4  7 
Preferred stock (par value $0.001 per share, 5,000,000 shares authorized; no shares issued and outstanding as of December 31, 2017 and 2016, respectively)   
Additional paid-in capital71,770  47,849 
Treasury stock, at cost (380,777 and 119,544 shares as of December 31, 2017 and 2016, respectively)(6,887) (1,122)
Retained earnings19,305  1,420 
Total Health Insurance Innovations, Inc. stockholders’ equity84,205  48,162 
Noncontrolling interests22,796  31,916 
Total stockholders’ equity107,001  80,078 
Total liabilities and stockholders’ equity$165,085  $125,347 

HEALTH INSURANCE INNOVATIONS, INC.

Condensed Consolidated Statements of Income
($ in thousands, except share and per share data)

  Three Months Ended December 31,  Twelve Months Ended December 31,
        
 2017 2016 2017 2016
 (unaudited)    
Revenues (premium equivalents of $106,309 and $85,325 for the three months ended December 31, 2017 and 2016, respectively, and $395,552 and $311,590 for the twelve months ended December 31, 2017 and 2016, respectively)$69,490  $51,424  $250,476  $184,516 
Operating expenses:       
Third-party commissions42,154  29,954  145,300  107,663 
Credit card and ACH fees1,423  1,182  5,127  3,960 
Selling, general and administrative18,989  16,007  64,446  51,527 
Depreciation and amortization1,086  882  4,044  3,249 
Total operating expenses63,652  48,025  218,917  166,399 
Income from operations5,838  3,399  31,559  18,117 
        
Other (income) expense:       
Interest (income) expense(17) 8  (19) 61 
Fair value adjustment to contingent acquisition consideration      15 
TRA (income) expense(11,835) 9,220  (11,835) 9,678 
Other expense77  4  104  5 
Net income before income taxes17,613  (5,833) 43,309  8,358 
 Provision (benefit) for income taxes12,598  (7,252) 16,818  (4,751)
Net income5,015  1,419  26,491  13,109 
Net income attributable to noncontrolling interests1,232  1,607  8,606  8,596 
Net income attributable to Health Insurance Innovations, Inc.$3,783  $(188) $17,885  $4,513 
        
Per share data:       
Net income per share attributable to Health Insurance Innovations, Inc.       
Basic$0.32  $(0.02) $1.63  $0.59 
Diluted$0.30  $(0.02) $1.50  $0.57 
Weighted average Class A common shares outstanding       
Basic11,701,700  7,626,889  10,970,995  7,599,533 
Diluted12,551,769  7,909,235  11,937,725  7,909,235 

HEALTH INSURANCE INNOVATIONS, INC.

Condensed Consolidated Statements of Cash Flows
($ in thousands, except share and per share data)

 Three Months Ended
December 31,
  Twelve Months Ended
December 31,
        
 2017 2016 2017 2016
 (unaudited)    
Operating activities:       
Net income$5,015  $1,419  $26,491  $13,109 
Adjustments to reconcile net income to net cash provided by operating activities:       
Stock-based compensation2,967  2,430  7,404  3,792 
Depreciation and amortization1,086  882  4,044  3,249 
Fair value adjustments to contingent acquisition consideration      15 
Deferred income taxes  (8,263) 1,343  (8,539)
Deferred income taxes related to the Tax Act12,874    12,610   
Changes in operating assets and liabilities:       
Increase in restricted cash(1,173) (1,481) (2,982) (4,032)
Increase in accounts receivable, prepaid expenses and other assets(1,190) (1,218) (877) (1,088)
Increase in advanced commissions(12,539) (6,308) (2,548) (12,470)
Decrease in income taxes receivable      591 
(Decrease) increase in income taxes payable(399) 835  (1,334) 2,121 
Increase in accounts payable, accrued expenses and other liabilities8,202  8,411  9,884  11,960 
Increase in deferred revenue405  204  232  46 
(Decrease) increase in due to member pursuant to tax receivable agreement(531) 8,775  (531) 9,233 
Decrease in due to member related to the Tax Act(11,835)   (11,835)  
Net cash provided by operating activities2,882  5,686  41,901  17,987 
Investing activities:       
Capitalized internal-use software and website development costs(852) (690) (2,956) (3,052)
Purchases of property and equipment(270) (21) (509) (61)
Net cash used in investing activities(1,122) (711) (3,465) (3,113)
Financing activities:       
Proceeds from borrowings under revolving line of credit      7,500 
Payments on borrowings under revolving line of credit  (5,000)   (15,000)
Payments for contingent acquisition consideration      (547)
Payments for noncompete obligation  (48) (96) (192)
Class A common stock withheld in treasury from restricted share vesting(394) (85) (842) (160)
Issuances of Class A common stock under equity compensation plans1  19  33  19 
Issuances of Class A common stock from treasury  4     21 
Purchases of Cass A common stock pursuant to share repurchase plan(4,923)   (4,923)  
Distributions to member(159) (1,910) (5,477) (1,996)
Net cash used in financing activities(5,475) (7,020) (11,305) (10,355)
Net increase in cash and cash equivalents(3,715) (2,045) 27,131  4,519 
Cash and cash equivalents at beginning of period43,060  14,259  12,214  7,695 
Cash and cash equivalents at end of period$39,345  $12,214  $39,345  $12,214 
        
Supplemental disclosure of non-cash financing activities:       
Change in due to member related to Exchange Agreement

$(1) $  $18,618  $ 
Change in deferred tax asset related to Exchange Agreement    (20,732)  
Issuance of Class A common stock in a private offering related to Exchange Agreement

    16,487   
Exchange of Class B membership interests related to Exchange Agreement

    (14,374)  
Declared but unpaid distribution to member of Health Plan Intermediaries Holdings, LLC638  (681) 638  2,761 

Reconciliation of Net Income to EBITDA and Adjusted EBITDA
(unaudited)
($ in thousands)

 Three Months Ended
December 31,
  Twelve Months Ended
December 31,
 2017 2016 2017 2016
Net income$5,015  $1,419  $26,491  $13,109 
Interest (income) expense(17) 8  (19) 61 
Depreciation and amortization1,086  882  4,044  3,249 
Provision (benefit) for income taxes12,598  (7,252) 16,818  (4,751)
EBITDA (1)18,682  (4,943) 47,334  11,668 
Non-cash stock-based compensation2,967  2,430  7,404  3,792 
Fair value adjustment to contingent consideration      15 
Transaction costs(16)   745   
Tax receivable agreement liability adjustment(11,835) 9,220  (11,835) 9,678 
Severance, restructuring and other672  2,163  1,805  2,609 
Adjusted EBITDA (2)$10,470  $8,870  $45,453  $27,762 

Reconciliation of Net Income to Adjusted Net Income per Share
(unaudited)
 ($ in thousands except per share data)

 Three Months Ended
December 31,
  Twelve Months Ended
December 31,
 2017 2016 2017 2016
Net income$5,015  $1,419  $26,491  $13,109 
Interest (income) expense(17) 8  (19) 61 
Amortization463  512  1,965  2,154 
Provision (benefit) for income taxes12,598  (7,252) 16,818  (4,751)
Non-cash stock-based compensation2,967  2,430  7,404  3,792 
Fair value adjustment to contingent consideration      15 
Transaction costs(16)   745   
Tax receivable agreement liability adjustment(11,835) 9,220  (11,835) 9,678 
Severance, restructuring and other charges672  2,163  1,805  2,609 
Adjusted pre-tax income9,847  8,500  43,374  26,667 
Pro forma income taxes(3,742) (3,230) (16,482) (10,133)
Adjusted net income (3)$6,105  $5,270  $26,892  $16,534 
Total weighted average diluted share count16,393  15,238  16,322  14,751 
Adjusted net income per share (4)$0.37  $0.35  $1.65  $1.12 
  1. EBITDA is defined as net income before interest expense, income taxes and depreciation and amortization. We have included EBITDA in this report because it is a key measure used by our management and Board of Directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, the exclusion of certain expenses in calculating EBITDA can provide a useful measure for period-to-period comparisons of our business. However, EBITDA does not represent, and should not be considered as, an alternative to net income or cash flows from operations, each as determined in accordance with generally accepted accounting principles in the United States of America (“GAAP”). Other companies may calculate EBITDA differently than we do. EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP.
     
  2. To calculate adjusted EBITDA, we calculate EBITDA, which is then further adjusted for items that are not part of regular operating activities, including acquisition costs, and other non-cash items such as non-cash stock-based compensation. Adjusted EBITDA does not represent, and should not be considered as, an alternative to net income or cash flows from operations, each as determined in accordance with GAAP. We have presented adjusted EBITDA because we consider it an important supplemental measure of our performance and believe that it is frequently used by analysts, investors and other interested parties in the evaluation of companies. Other companies may calculate adjusted EBITDA differently than we do. Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP.
     
  3. To calculate adjusted net income, we calculate net income then add back amortization (but not depreciation), interest, tax expense and other items that are not part of regular operating activities, including acquisition costs, restructuring costs, contract termination costs, tax receivable agreement liability adjustments, and other non-cash items such as non-cash stock-based compensation and fair value adjustment to contingent consideration. From adjusted pre-tax net income we apply a pro forma tax expense calculated at an assumed rate of 38.8%. We believe that when measuring Company and executive performance against the adjusted net income measure, applying a pro forma tax rate better reflects the performance of the Company without regard to the Company’s organizational tax structure. We have included adjusted net income in this report because it is a key performance measure used by our management to understand and evaluate our core operating performance and trends and because we believe it is frequently used by analysts, investors and other interested parties in their evaluation of our company. Other companies may calculate this measure differently than we do. Adjusted net income has limitations as an analytical tool, and you should not consider it in isolation or substitution for earnings per share as reported under GAAP.
     
  4. Adjusted net income per share is computed by dividing adjusted net income by the total number of diluted Class A and Class B shares of our common stock for each period. We have included adjusted net income per share in this report because it is a key measure used by our management to understand and evaluate our core operating performance and trends and because we believe it is frequently used by analysts, investors and other interested parties in the evaluation of companies. Other companies may calculate this measure differently than we do. Adjusted net income per share has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for earnings per share as reported under GAAP.

Reconciliation of Premium Equivalents to Revenues
(unaudited)
 ($ in thousands)

 Three Months Ended
December 31,
  Twelve Months Ended
December 31,
 2017 2016 2017 2016
Premium equivalents$106,309  $85,325  $395,552  $311,590 
Less risk premium35,335  32,556  138,880  121,436 
Less amounts earned by third party obligors1,484  1,345  6,196  5,638 
Revenues$69,490  $51,424  $250,476  $184,516 
  1. Premium equivalents is defined as our total collections, including the combination of premiums, fees for discount benefit plans, enrollment fees, and third-party commissions and referral fees. All amounts not paid out as risk premium to carriers or paid out to other third-party obligors are considered to be revenues for financial reporting purposes. We have included premium equivalents in this report because it is a key measure used by our management to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, the inclusion of premium equivalents can provide a useful measure for period-to-period comparisons of our business. This financial measurement is considered a non-GAAP financial measure and is not recognized under generally accepted accounting principles in the United States of America (“GAAP”) and should not be used as, and is not an alternative to, revenues as a measure of our operating performance.

Summary of Selected Metrics
(unaudited)
($ in thousands)

 Submitted Applications during the Three Months Ended December 31,   Submitted Applications during the Twelve Months Ended December 31,  
      
 2017 2016 Change (%) 2017 2016 Change (%)
IFP125,800 85,300 47% 431,900  312,500  38%
Supplemental products104,600 93,600 12% 320,600  312,500  3%
Total230,400 178,900 29% 752,500 625,000 20%


 Policies in Force
As of December 31,
  
 2017 2016 Change (%)
IFP179,300  133,600  34%
Supplemental products196,800  156,500  26%
Total376,100  290,100  30%


 Submitted IFP Applications by Channel
 Q4’16 Q1’17 Q2’17 Q3’17 Q4’17
eCommerce22,400 31,800 13,500 20,600 27,200
All Others62,900 85,300 82,400 72,500 98,600
Total85,300 117,100 95,900 93,100 125,800


 Core SG&A as a Percentage of Revenue
 Q4’16 Q1’17 Q2’17 Q3’17 Q4’17
Total SG&A$16,007  $15,257  $14,697  $15,503  $18,989 
Less: Stock-based compensation 2,430   821   934   2,682   2,967 
Less (add): Transaction costs    306   450   5   (16)
Less: Severance, restructuring and other charges 2,163   533   363   238   672 
Less: Marketing and Advertising 2,912   3,787   1,800   2,249   3,657 
Core SG&A (1)$8,502  $9,810  $11,150  $10,329  $11,709 
% of Revenue 16.5%  17.6%  18%  16.3%  16.8%

(1) Core SG&A is defined as total SG&A adjusted for stock-based compensation, transaction costs, severance, restructuring and other costs, and marketing leads and advertising expense.

Contacts:

Health Insurance Innovations, Inc.:
Michael Hershberger
Chief Financial Officer
(813) 397-1187
mhershberger@hiiquote.com

Investor Contact:
John Evans
PIR Communications
(415) 309-0230
IR@hiiquote.com

Media Contact for AgileHealthInsurance.com & HealthPocket.com:
Kevin McVicker
Kmvicker@sbpublicaffairs.com

Media Contact for HealthPocket.com:
Cassandre Durocher
Cdurocher@sbpublicaffairs.com