NEW YORK, March 02, 2018 (GLOBE NEWSWIRE) -- Kepler Group announced today a new feature allowing clients to access their marketing campaign data directly through Amazon’s voice assistant Alexa and Slack. Currently in beta-testing, clients can now seamlessly, instantly and safely receive updates any time of the day.
"Our new offering is like having an analyst with you 24/7, ready to answer any key questions you might have in real-time," said Katie Sirico, Director of Technology & Data Services at Kepler Group.
Instead of contacting an account manager or accessing reporting dashboards, marketers can now opt to retrieve data or request reports via voice and text commands. Best of all, they can do this using everyday language such as “Kepler, how many new customers did we acquire yesterday?”
Plugging Alexa and Slack directly into the company’s proprietary Kepler Intelligence PlatformTM (KIP) fundamentally changes how and where clients can engage with their marketing programs. Campaign data can be requested just as securely and immediately on a laptop at the office, between meetings on a smartphone, or via an Amazon Echo device.
Integrating with Alexa and Slack is part of Kepler's strategy to use technology and artificial intelligence to streamline and revolutionize the marketing industry. Beyond data access, the company plans to expand Alexa and Slack integrations to help control KIP's proprietary optimization algorithms, assist in campaign creation, and surface new marketing ideas.
"Increasingly, people want to interact with technology through voice and chat for everyday needs,” said Priyanka Samanta, a Kepler engineer. “Why not make it so our clients can do the same with their marketing campaigns?"
Deployed over the past four years, KIP is a multi-platform system designed to provide marketers with seamlessly coordinated targeting, optimization, reporting and control across the entire marketing ecosystem. While other data solutions are typically limited to a single channel such as programmatic media or outbound email, KIP's open architecture enables Kepler to integrate all major third-party platforms across digital media (including paid search, Facebook, Instagram, display, and video), email, call center, sales team CRM, and e-commerce.
About Kepler Group
Kepler, founded in 2012, is an independent provider of digital and database services to Fortune 500 clients in financial services, retail, healthcare and other industries. Its core services revolve around helping clients use data to power more dynamic and personalized marketing -- including programmatic media services, CRM strategy and management, and marketing systems integration. Utilizing its proprietary Kepler Intelligence Platform™, Kepler actively manages client programs in over two dozen countries. Kepler is headquartered in New York City and also has offices in San Francisco, Chicago and Philadelphia. For more information, visit www.keplergrp.com.
Contact:
Carolyn Powell
Kepler Group
6 East 32nd St., 9th Fl.
New York, NY 10016
(917) 982-3187
cpowell@keplergrp.com