NEW YORK, March 07, 2018 (GLOBE NEWSWIRE) -- Which Influencers bring the most value to your favorite brand? ROI Influencer Media announced the answer today with a convergence of Influencers, Technology, Engagement Data and Audience Data.
ROI Influencer Score™, a new technology product from ROI Influencer Media, utilizes proprietary algorithms to rank the most effective Influencers on Facebook, Twitter and Instagram. The Score implements both trending and historical engagement data to standardize the value amongst social media Influencers.
Engagement-based technology is superior for valuing influence in today's climate and establishes a higher barometer for measuring legitimacy and impact of Influencer Marketing,” says Maikel O’Hanlon, Vice President of Social Media at Horizon Media. “ROI Influencer Media has built an innovative system for capturing and ranking actual engagements from Influencer audiences, infusing much needed substance in a growing space.
The ROI Influencer Score™ combines reach, audience engagements and composition to measure the value of individual Influencers on each social media platform. The ROI Influencer Score™ additionally incorporates age, gender, location, brand safety and the audience interests of each Influencer by platform.
Here are the ROI Influencer Score™ top performers in February 2018, by platform and category:
Instagram: Lili Reinhart
Twitter: Camila Cabello
Facebook: Ryan Reynolds
Movies: Will Smith
Fashion: Gigi Hadid
Food and Beverage: Ina Garten
Family & Parenting: Tia Mowry
Pets: Zooey Deschanel
Athletes: Juju-Smith-Schuster
Teens and Musicians: Shawn Mendes
"The industry is ready for real-time statistical evidence to prove the value of each Influencer. ROI Influencer Media is determining social media performance by Influencer for each platform, and then combining those engagement metrics with audience data tied to each individual Influencer and relevant brand," said Seth Kean, CEO of ROI Influencer Media. "We are proud to bring scaled engagement and audience measurement to produce effective CPMs and Influencer industry benchmarks."
The ROI Influencer Score™ is a technology and analytics product whose data and scores are made available to the clients of ROI Influencer Media.
This story appeared first in Adweek: http://www.adweek.com/digital/this-company-came-up-with-a-score-to-measure-an-influencers-reach/
About ROI Influencer Media
ROI Influencer Media is a leading influencer marketing and technology company working with both Fortune 1000 brand marketers and top Influencers for display, social and programmatic Influencer media. The company blends data analytics and innovation to maximize content from Hollywood celebrities, athletes, vloggers, bloggers and social media all-stars. For more information, visit www.ROIInfluencer.com.
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