NEW YORK, March 08, 2018 (GLOBE NEWSWIRE) -- via CannabisNewsWire – CannabisNewsWire ("CNW"), a multifaceted financial news and publishing company, today announces the publication of an editorial featuring Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF), a client of CNW focused on channeling the spirit of Hawaii in the Okanagan and building culture around its high-grade handcrafted cannabis brand.

To view the full publication, titled “Pliability of Canadian Cannabis Industry Triggers New Business Development,” visit: http://nnw.fm/KQ9c2

Among the companies preparing to make the most of this opportunity is Choom (CSE:CHOO) (OTCQB:CHOOF). Based in the Okanagan region of British Columbia, the company is well-placed to make the most of the production, sales and marketing opportunities offered by the impending retail market, which has a forecast value of $4.9 billion – nearly $9 billion (http://cnw.fm/xch0D).

With its relaxed, youthful brand, Choom is positioning itself to reach the ideal growth market of cannabis users. Consumers in their 20s tend to be more socially liberal than their elders. They have substantial disposable incomes and are used to spending a large part of them on consumables such as food, drink and tobacco, and are therefore likely to make up a large part of the recreational cannabis market.

To connect with these consumers, Choom has created a hip and modern brand inspired by Hawaii’s culture and relaxed atmosphere. The brand’s story taps into the history of the 1970s “Choom Gang,” a group of buddies in Honolulu (including former President Barack Obama) who knew how to relax with “choom,” the local’s term for marijuana. Choom’s trademark slogans pivot off another unconventional phrase, “Say Hello to…”, bringing a heady dose of good times and good friends together as the company invites investors to “Say Hello to Choom™” as it lights up the adult recreational cannabis market in Canada.

About Choom™

Channeling the spirit of Hawaii in the Okanagan, high-grade handcrafted strains by Choom™ are all about cultivating good times and good friends. Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970s. Now, after four decades, Choom is bringing the spirit of Hawaii to the Okanagan. The company is planting its flag in the rapidly growing legal cannabis industry in Canada with its own brand of high-grade handcrafted herb. For more information, visit the company’s website at www.Choom.ca.

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Forward-Looking Statements


This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.

CNW Contact:

CannabisNewsWire (CNW)
Denver, Colorado
www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.net