Hartz® Home Protection™, America’s Leading Dog Pad Brand*, Launches Hartz® Home Protection™ Quilted Plus™


Highly Absorbent Quilt Pockets with Unique Printed Dot Embossing that Traps and Locks in Wetness to Prevent Spreading and Leaking

SECAUCUS, N.J., March 20, 2018 (GLOBE NEWSWIRE) -- The Hartz Mountain Corporation today announces the launch of Hartz® Home Protection™ Quilted Plus™ dog pads. These new dog pads from Hartz® Home Protection™ - America’s number one dog pad brand* - are designed with highly absorbent quilt pockets using unique printed dot embossing that traps wetness in the center to prevent spreading and leaking, unlike dog pads with “standard quilting”, which cause wetness to spread.  Each Quilted Plus™ dog pad contains FlashDry® Gel Technology that turns liquid into gel. The Clean Powder scent eliminates odors with odor-harmonizing fragrance technology.

Made in the USA (of American & imported materials), Hartz® Home Protection™ Quilted Plus™ is available in 14 count (SRP: $4.99) and 50 count (SRP: $12.99) packages.   

“With leading paper towel, feminine care and baby diaper brands, printed dot embossing technology is the gold standard,” said Susan Burris, Hartz® Senior Brand Manager, Dog Pads & Cat Litter. “Hartz® Home Protection™ Quilted Plus™ dog pads represent the first time that printed dot embossing technology has been introduced into the dog pad sector.”

“Standard quilting dog pads channel liquid away, increasing the diffusion area and potential for messes,” adds Ms. Burris, “while Hartz® Home Protection™ Quilted Plus™ dog pads feature special quilt pockets that trap wetness and odor, creating a smaller spot and less potential for leaks and tracking.”

Hartz® Home Protection™ Quilted Plus™ dog pads feature:

  • ‘DOT-TASTIC’™ DESIGN – Unique appearance, unlike any other dog pads, showcases highly efficacious pattern featuring dots of quilt pockets which help absorb odor and liquid to avoid leaks.
  • FLASHDRY® TECHNOLOGY: Liquid instantly turns to gel with FlashDry® technology, locking in moisture to prevent leaks and odors.
  • WON’T LEAK OR SPREAD: Unique Quilt Pockets trap wetness and odor in the center, unlike standard quilting that allow it to spread.
  • ODOR CONTROL: Harmonizing odor technology neutralizes odors, and features a pleasant clean powder scent.
  • IDEAL FOR PUPPY TRAINING
  • ALSO RECOMMENDED FOR: Elderly or sick dogs, extended indoor stays, or for use while traveling.

Take the Hartz® Quilted Plus No Leak Challenge

Consumers are invited to take the Hartz® Quilted Plus™ No Leak Challenge by comparing their experience with Hartz® Home Protection™ Quilted Plus™ versus the brand they are currently using and sharing that experience on the Hartz® Facebook and Instagram pages. Each week, the first 20 respondents who post will receive a free package of the new Hartz® Home Protection™ Quilted Plus™ dog pads. The challenge is in no way sponsored, endorsed or administered by or associated with Facebook or with Instagram.

About the Hartz Mountain Corporation:

The Hartz Mountain Corporation is a leading manufacturer and marketer of pet care products in the United States and Canada. For 90 years, Hartz has provided pet owners with the highest quality products - innovative solutions developed with proven science and a love for companion animals. The company offers more than 1,200 products for dogs, cats, birds, small animals, reptiles and fish, each dedicated to the health and well-being of household pets. For more information, visit www.hartz.com.

*Based on IRI Scan Data, Total US Multi Outlet, Latest 52 weeks ending 2/18/18

MEDIA CONTACT:  Nancy Thompson, Vorticom Public Relations, 212.532.2208 (o);
nancyt@vorticom.com

A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d6adfc35-bf5b-4c55-bd34-10e175abe2d2

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/009978c2-82df-431f-bedf-db7ff2aebb94

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f94f9274-1afe-4bdd-b2ac-c82a4db200fe

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