Zignal Labs Unveils Comprehensive Brand Health Solution

In an Uncertain Media Landscape, New Detection and Measurement Capabilities Helps Enterprises Protect and Build Brand Reputation

Print
| Source: Zignal Labs

SAN FRANCISCO, April 26, 2018 (GLOBE NEWSWIRE) -- At its annual Summit conference, Zignal Labs today announced new analytics solutions that deliver real-time insights into brand performance and reputational threats. As brand health continues to rank as one of the top priorities of the C-Suite, Zignal goes beyond vanity metrics to measure brand impact, while detecting reputational risks from disinformation campaigns.

“With sixty percent of a company’s valuation tied to reputation, building and protecting brand health has taken on a new sense of urgency,” said Josh Ginsberg, CEO of Zignal Labs. “Our chaotic media landscape has created an environment where brands can no longer thrive using old-school tools and pitching press releases. Zignal’s new Brand Health solution gives organizations the power to measure the impact of their complex digital communications, while protecting from emerging reputational risks.”

Measure and Build Brand, Mitigate Reputational Risks
To help organizations build and measure the efficacy of their brands, Zignal is introducing the Zignal Message Impact Score. These scorecards measure the success of messages and content and amplification strategies. Every news story and media mention is automatically scored to provide instant metrics with insight into the messages that are resonating with stakeholders.

Utilizing machine learning techniques, Zignal will quickly summarize millions of top events, conversations and stories that impact the health of a brand. The findings are instantly surfaced to pinpoint the common conversations and most representative topics associated with a company’s brand. At the same time, abnormal activity will also provide an early warning to mitigate reputational risks.

These advanced analytics capabilities will also detect misinformation campaigns, which can shape public opinion by manipulating media narratives during important events such as earnings day or product launch announcements. To detect and protect against misinformation campaigns, Zignal is announcing early access to its Zignal Brand Protection Program.

This analytics-based service will quickly identify emerging threats. Through Zignal’s real-time and detailed threat assessment reports, brands can plan defensive strategies. This early-access program is available to select customers today with general availability in June, 2018.

About Zignal Labs
Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to build and protect brand reputation, inform strategy and take action. Headquartered in San Francisco with offices in New York City, and Washington DC, Zignal serves customers around the world including IBM, NVIDIA, Airbnb, Citrix, DTE Energy, The Sacramento Kings, Uber and FleishmanHillard.

Contact:
Thomas Howells
Zignal Labs
Thomas@zignallabs.com 
415 683 7871 x335