SOUTHFIELD, Mich., June 05, 2018 (GLOBE NEWSWIRE) -- With the goal of enabling the marketing industry to face challenges and take advantage of the digital era, Stefanini, a $1B global IT provider, will showcase its broad portfolio of digital solutions at the CMO Digital Insight Summit from June 4-6, 2018 at the Ritz Carlton in Sarasota, Florida. The event brings together senior marketing decision-makers and business leaders from across North America to discuss current industry challenges and how best to tackle them, with 18+ sessions, over 100 executives in attendance and over 200 projects during the two-day event.
In an innovative event structure, Stefanini is presenting the next generation of digital solutions to help CMOs take advantage of a new digital landscape. “In an increasingly connected world, the approach needs to be just as integrated. Stefanini is able to create customized solutions for any kind of business through innovatively combining the worlds of marketing with technology, while keeping a big-picture focus on the end-user experience,” said Carla Ferber, vice president of marketing at Stefanini North America and Asia Pacific.
Success Framework
Stefanini’s approach combines customized services with world-class specializations. The company engages five main approaches to ensure maximum ROI and media performance enhancement, including analytics/performance, business strategy, data visualization, insights/research and user experience. “Using technology to gain control over your company’s digital media performance is essential for gaining insight into the world around you and achieving the perspective you need to elevate your business and achieve results,” said Ferber.
With deep expertise in digital, Stefanini’s solutions enhance media performance by understanding, defining innovative strategy, creating digital transformation and evaluating performance.
“E-commerce will become seamless, living all around in a connected environment and in new points of contact such as cars, elevators, showcases, wearables and more,” said Shu Dasgupta, vice president of sales at Stefanini. “It is everywhere, intertwining with any channel and point of contact, offering a new form of customer relationships and shopping experiences,” affirmed Dasgupta.
Stefanini’s solutions are able to take companies to the next level of disrupting processes and creating value for them while engaging their customers and saving money. Throughout the summit, there will be roundtables focused on the future of retail and omnichannel power. Workshops will discuss AI in retail, digital transformation with guaranteed fraud protection and many others topics. Stefanini has the opportunity to listen to real problems and help personalize services to find a solution.
About Stefanini
Stefanini (www.stefanini.com) is a global company with 30 years of experience in the market, investing in a complete innovation ecosystem to meet the main verticals and assist customers in the process of digital transformation. With robust offerings aligned with market trends such as automation, cloud, Internet of Things (IoT) and user experience (UX), the company has been recognized with several awards in the area of innovation.
Today, the company has a broad portfolio of solutions that combine innovative consulting, marketing, mobility, personalized campaigns and artificial intelligence services for traditional solutions such as service desk, field service and outsourcing (BPO).
With a presence in 40 countries, Stefanini was named the fifth most internationalized company, according to the Dom Cabral Foundation ranking of 2017. The corporate global headquarters is located in Sao Paulo, Brazil, with the European headquarters in Brussels and the North American headquarters in metropolitan Detroit.
Further information is available on the company’s website, www.stefanini.com.
Editorial Contacts
Vanessa Morais
Vanessa.morais@stefanini.com
+1 248 263.8612