Newest Silhouette Launches on QVC® as the Today’s Special Value®

PHILADELPHIA, June 08, 2018 (GLOBE NEWSWIRE) -- The Gendel Girls™, the family behind Breezies®, QVC®’s largest intimate apparel brand, have released their newest undergarment just in time for summer – the Breezies Smooth Radiance Bra. In addition to offering the brand’s signature support and comfort, this new silhouette features a uniquely constructed two-ply, power-mesh, bypass back wing which is wide, breathable, and provides targeted smoothing in all areas women need it most - the underarm and back; making it the perfect undergarment to wear beneath summer wardrobe staples like t-shirts and tank tops. A first for the Gendel Girls, the back wing is a brand-new design element that was inspired by offerings of high-end intimates brands.

The Breezies Smooth Radiance Bra is scheduled to debut on QVC® as the Today’s Special Value® June 8, 2018 at midnight (ET). Each day, QVC picks one special item they believe shoppers will love and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.

"Just as fashion changes from season to season, so should your intimates. Even though we have staple styles and fits that become our go-to bras throughout the year, an undergarment that is perfect for sweater weather in the winter, isn’t necessarily the right choice for wearing underneath summer t-shirts and dresses. In the summer, ladies need a bra that is smoothing, breathable and offers more of a streamlined look. Those design elements were our top priority when creating this silhouette, including our new back power,” said Kathy Gendel, Founder and CEO of The Gendel Girls.

Featuring unique, seamless molded full coverage cups with two supportive layers is another reason why the Breezies Smooth Radiance Bra is best suited for the summer season. The outer cup uses shiny microfiber, allowing clothes to glide nicely over fabric. While the supportive inner liner uses specially-developed microfiber that supports and smooths, giving a beautiful naturally rounded shape. A special inner sling also adds support and offers a place for prosthetic enhancers or breast enhancers, if needed. 

Like most of Breezies’ best sellers – including the Seamless Comfort T-shirt Bra, which debuted in January 2018 with over 150,000 units sold - this new style features the Gendel Girls’ unique lining for moisture management, UltimAir®. This silhouette also features special comfort straps that have a sheer mesh outer layer and are lined with a soft, lightweight cotton for breathability and support; set closely together to prevent straps from slipping off the shoulder. The curved bottom frame provides extra support – helping to anchor the bra in place.

A U-shaped back allows for narrow hook-and-eye closure for a more sophisticated and streamlined look. Beautiful silvertone metallic hardware and no tags add to that polished look. The Breezies Smooth Radiance Bra is available in 39 sizes from 34B to 48DDD and five colors including classic Black, White and Sunbeige, and two new colors to the Breezies line, Iris and Rose Bloom. This silhouette is also available in Underwire (QVC Item #A301620) and Wirefree (QVC Item #A301622), beginning June 8 at midnight (ET), while supplies last, through, the QVC apps or by calling 800.345.1515.

About The Gendel Girls
Kathy Gendel and her husband Craig left corporate jobs to start a lingerie business in 1994. After a lot of perseverance and a lucky encounter on Madison Avenue, they found a home at QVC, where The Gendel Girls’™ patented performance fabric, UltimAir® has made Breezies® the largest intimate apparel brand on the network. Based outside Philadelphia and operating on a family farm, The Gendel Girls are first and foremost a family business with Kathy, the CEO, at the helm and her three daughters: Kalina Gendel, Chief Operating Officer, and Laurissa Gendel, President, in tandem leadership, and Catherine Gendel, VP of Creative Marketing. One of only a handful of on-air family personalities in the entire home-shopping genre, The Gendel Girls have been a mainstay on QVC for 23 years with an average annual growth increase of 22.5%. During that time, they have sold millions of bras and panties worldwide. For more information, please visit

©2018 QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

Press Contact
Christine Perez-O’Rourke
DiGennaro Communications

A photo accompanying this announcement is available at

A photo accompanying this announcement is available at