Communicating with Customers and Digital Transformation

C-Suite TV’s Executive Perspectives Live adds two new episodes; one with LiveWorld CEO, Peter Friedman; the other with Sudhir Kulkarni, President of Sales, Persistent Systems


NEW YORK, June 21, 2018 (GLOBE NEWSWIRE) -- Executive Perspectives Live, one of the top online business shows on C-Suite TV, is adding two new episodes to its lineup. The first episode features LiveWorld CEO, Peter Friedman talking about ways companies can effectively communicate with customers. The second episode features Sudhir Kulkarni, President of Sales at Persistent Systems about digital transformation and when it’s right for your business.

Friedman sat down with host Jeffrey Hayzlett to talk about how social environments are making it easier for customers and companies to communicate with one another. He says that “customers want human interaction” and companies are looking to use technology to enhance the human experience and make it more scalable, not to eliminate it. As a former Apple executive, Friedman is a big believer in the transformative power of dialogue – as he says, “Dialogue and relationships are what you can build a business on.”

As companies find different ways to reach their customers, Friedman stresses that they need to “Build environments where you can talk to them” and “Keep records of conversations throughout these channels.” The emergence of chatbots and AI as forms of communication has changed the customer service industry. So much so that Friedman says, “The top four messaging platforms are now larger than the top four social networks.”

The next episode features Sudhir Kulkarni, President of Sales at Persistent Systems, talking  to Hayzlett about the current state of technology and what companies need to do to have a successful digital transformation. Kulkarni says that “Disruption is here to stay and it will only keep enhancing and increasing,” but also emphasizes that humans aren’t being taken out of the equation entirely. Moreso, humans are being made more intelligent by the use of machines, creating more of a hybrid approach to digital transformation.

In order for digital transformation to have an impact on customers, experiences that are immediate, interconnected and that involve the community need to be created and developed. Kulkarni tells Hayzlett that companies need to engage with both their customers and employees in order to be more forward-thinking and that disruption will continue happening. He adds, “Either you disrupt to prevent going to an extinction mode or you disrupt to be able to go into a new market.”

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

“The next two episodes of our show share a common theme – creating meaningful customer experiences using technology,” Hayzlett said. “Whether it’s digital transformation, artificial intelligence or any other type of disruption, the fact remains that we need to keep evolving in order to avoid extinction. Creating environments where both customers and companies communicate effectively is one of the pillars of business. Without communication, you don’t have much.”

For more information on TV episodes, visit https://c-suitenetwork.com/tv/.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, FacebookLinkedInGoogle+ or www.hayzlett.com

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Keira Rodriguez
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