SAN FRANCISCO, June 21, 2018 (GLOBE NEWSWIRE) -- SpiceFactory, an industry leading provider of AI-powered chatbot solutions, is enabling a new era of messaging for running events.The company’s Sava event management platform now offers a chatbot trained with domain-specific knowledge that can be customized to match the brand of a running event.

Organizers of runs, fundraising runs and walks, or any type of race are now able to leverage chatbots to interact with participants within the most popular channel on mobile - messaging applications like Facebook Messenger, Viber, and Telegram - to enable effective, contextual, and real-time communication.

Because of the dynamic nature of running events, chatbots are the quickest, most convenient way to communicate with runners who expect ease of access to all the logistics info and updates about the race. There are no extra downloads or logins since Sava event chatbots are available on the messaging apps most users already have on their smartphone.

The event chatbot responds to runners' expectations while at the same time enabling organizers to automate and scale communication and support. Running event organizers can provide the complete event schedule via chatbot to minimize the number of live questions, freeing up the volunteer teams’ time to focus on organizational tasks.

They can provide instant support to participants through a chatbot - available 24/7 - with little to no human interaction. An organizer can train their bot easily from Sava dashboard to provide any information that runners may need on-demand, including:

  • Event details and timeline
  • Course Map
  • How to pick up starting package
  • Parking location
  • Refreshment stations
  • Rewards
  • Sponsors and special offers

Organizers can use Sava chatbot to keep runners up-to-date with real-time notifications about important event updates, like weather condition, what to wear, route changes, and more. They can also broadcast relevant sponsor offers via chatbot to improve sponsor visibility or cross promote an upcoming event to the right participants based on their interests or location.

Running event organizers know that besides ensuring the perfect logistics they also need to make sure they provide a fun, interactive, and memorable experience for everyone involved.

Sava recently supported a large running event, Belgrade Business Run, where runners used the event’s chatbot to get answers about the race logistics, learn about the awards, or simply chat with Sava about the weather or what to wear for the race.

“Sava chatbot is an incredibly useful piece of event technology that helped us automate some of the common support tasks and provided an easy channel for us to send updates to runners and keep them informed about everything that’s happening,” said Veroljub Zmijanac, Director of Belgrade Business Run. “We look forward to leveraging more of Sava’s capabilities for our upcoming runs.”

Running Event Analytics

Sava platform tracks different KPIs to provide a comprehensive and detailed view of the engagement level and overall satisfaction of the running event participants.

Running event organizers gain powerful analytical insights being able to see the performance of delivered broadcast messages (reads, follow-ups), the activity of users over time, the breakdown of most asked questions, follow-up survey results, and more.

Sava Chatbots for Festivals

Sava event chatbots are a great communication channel for multi-track events with a large number of attendees that may include multiple venues/stages and a variety of activities, like music or art festivals. Festival organizers can leverage Sava to answer attendee questions about the lineup, stages, ticket sales, services, directions, accommodations in the area, and more.

About SpiceFactory

SpiceFactory ( is a digital product agency focused on building software products that solve real problems, build brands, grow businesses, and deliver transformative experiences for the end users. Driven by real-life experiences, the company developed event management platform to simplify and streamline the process of managing the entire event lifecycle. 

Media Contact:

Marijana Mrkalj, Head of Marketing

A photo accompanying this announcement is available at